12 SEO Tips on Press Release Optimization

Press releases can be a very handy tool in the process of promoting a web site. While a well distributed press release can bring a bunch of links for your website, if written well, press releases can also rank in search results by themselves resulting in loads of referral traffic.

Internet marketing professionals and SEOs have all realized the potential of press release in optimizing their website and are trying to leverage this to maximum benefit.In this article I will list a few tips that will tell you how to write a search engine optimized press release.

a)Similar to the basic principle of SEO content writing, do a short keyword research to identify which are the keywords you want to target. Find a keyword that people are actually searching for and is a proper match/ description for your product/ service/ company. Use any keyword tool like WordTracker or Keyword Discovery to find this.

b)Ensure you use your chosen keyword phrase in the headline of your press release. If your press release is relatively long, create a sub heading using the keyword phrase.
c)Use this keyword phrase in the content of the press release wherever applicable but make sure that you aren’t forcibly stuffing your keyword in the content. A keyword stuffed press release would never meet its proper distribution potential thereby failing the basic purpose of the exercise. If you are not the best person when it comes to writing skills it is strongly advisable to take help of professional writers.For a good press release it is extremely important to maintain balance between the natural content appeal and the keyword insertion for optimization.

d)Use your website URL in the body of the press release. Make sure that the URL is inserted in proper URL form ( http://www.yourdomain.com ) and not just yourdomain.com

e)While Press releases are official communication and demands the mention of brand names, unless your brand is already a household name try to use short descriptive phrase for your product or service than just using the brand name. This would increase the chance of your press release showing up on search results when people search for those product descriptions. For example, instead of referring to your SEO software by its name “SEOUltima”, if you would mention it as “SEO Software” or “SEO Software SEOUltima” that would help in optimizing the Press Release for SEO Software keyword.

f)Another easy way to increase the frequency of such descriptive phrases or brand names in your press release is to use them instead of pronouns like “it”.

g)This should probably have been the first point in this list. Make sure that your Press release is actually newsworthy. That is one of the key factor that determines how well it gets syndicated.

h)Depending on available budget and importance of the release use a paid PR distribution service. Alternatively, there are various PR services that will distribute your news for free.

If you are choosing a free PR distribution service, first check if the service is indexed by popular news search engines. Check the coverage in places like Google News, Yahoo News.

i)Besides submitting to PR networks, put up the press release on your own site in its separate page and link to it from the home page.

j)Submit your press release to popular social media websites like Digg, Del.icio.us, Furl etc

k)Search Google News for your target keywords and make a note of the sites that are already listed. Check if those sites would accept and publish your Press Release.

l)If you are publishing frequent press releases ( that helps ! ) make sure you have a RSS feed for your press release.

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Check out the About SRC Page for more details about Saptarshi Roy Chaudhury.

4 Comments to “12 SEO Tips on Press Release Optimization”

  1. MARK NASSAL says:

    Great tips…

    @mnassal

  2. Louise says:

    Great tips offered here. I also Tweet and use FB to announce a new release that goes out.

    Also just wanted to mention that PRWeb now offers advanced analytics for all press releases – not just those at the $360 level. These are valuable tools to measure success.

  3. hi nice blog how you did it

  4. peer2 says:

    Excellent Article, it’s going in the reference library!

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