15.03.2009 in Google Adwords, Google analytics by 2

How to Imporve Adwords Campaign with Analytics

For most businesses and clients who run an Adwords campaign one of the key parameters based on which they tend to judge the success of the campaign is clicks or […]

21.01.2009 in Digital Marketing, Google Adwords by 0

Create Google TV Ads For Free

Besides web Google has been offering TV ads for considerable time now, however, one reason that the service has probably not become that popular is due to the difficulty of […]

13.12.2008 in Paid Search by 0

Adcenter Keyword Research Tool Integrates with MS Excel 2007

Microsoft Advertising/Live Search introduced a potentially great keyword research tool early November of this year at the Search Marketing Expo in London. It’s an Excel 2007 addin, which gives you […]

02.11.2008 in Google Adwords by 2

Google Updates Adwords Quality Score Again

Google has reported in its Adwords blog that two new changes are coming to the Adwords quality score very soon. First, change is to make the quality score calculation score […]

12.08.2008 in Google Adwords by 1

Adwords Ads Shows 5 Lines of Text

This morning I noticed that Google Adwords ads are showing 5 lines of text in some cases instead of typical 4 line Adwords ads. The 5th line would mention a […]

20.06.2008 in Google Adwords by 0

Adwords Quality Score Includes Page Load Time

Google officially announced that page load time would be considered as a factor in Quality score of landing page for Adwords. Google used to base their Adwords quality score mainly […]

01.06.2008 in Google Adwords by 1

Guide to Effective Ad Copy for Google Adwords

The quality of your ad copy plays a pivotal role in the success of any paid search campaign. Google Adwords uses Quality Score and most other leading PPC platforms use […]

30.11.2007 in Google Adwords by 0

Yahoo Beats Google with PDF Ad Service

A beta test of Ads for Adobe PDF Powered by Yahoo opened for publishers, offering placement and tracking of contextual ads alongside Portable Document Format content. DF has been an […]

22.05.2007 in Paid Search, Google Adwords by 5

How to Improve Your Google Adwords Quality Score?

Before we get down to the importance of Adwords Quality Score, let us first understand what is Quality Score. Though most of my readers might be already more than familiar […]