Does Google Bend Their Rules for Brands ?

There has always been a rumor that Google tends to offer some special privilege to the big brands – may it be in organic listings or paid search. While I have mostly been against such notion, today I found something which really surprised me.

We all know, the Google ad standards allow only 25 characters for the headline of an Adwords ad but see the ad copy below – ad ad by ESPN promoting live cricket streaming….

This headline has 30 characters – I tried inserting the same ad into one of my account and as usual Adwords would not allow me to write anything beyond 25 character in the field specific for ad headline.

Then how did ESPN get this?

Does Google bend their rules for big brands ?

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This article has 7 responses

  • 16.11.2010 6:37 pm Reply

    This post is awesome and I tweeted it at


  • 23.11.2010 12:52 pm Reply

    You can also get this done by using the keyword insertion code.

  • 29.11.2010 5:18 am Reply

    I don’t usually reply to posts but I will in this case. WoW big thumbs up for this artcile!

  • 11.12.2010 6:23 pm Reply

    Yes you are right. The fact is quite from your observation.

  • 19.12.2010 5:27 am Reply

    very help full information for all seo members thanks.

  • 24.03.2011 5:07 pm Reply

    post is good..useful to seo guys

  • 04.05.2011 6:48 am Reply


    This post was written in Nov 2010. As per the latest updates in Google Adwords has introduced a new ad type called as TOP Ads where all the users can get Long Title(60 Chars).