Building links is a crucial part of any SEO campaign. Most of us understand it and spend considerable time on improving our back link portfolio. There are various techniques to get free back links that I have discussed before but what I plan to discuss in this post is how we can use Google to help find related links for a website.
There are a lot of tools in the market that helps us to find prospective link sources and some of them do more than that by providing other related information. What we often tend to overlook is most of these tools are actually using Google to find the information that they serve. If you are really pro about using Google you can easily find similar results even without using any such tool.
For example, try searching intitle:directory “seo” in Google – you will easily get a list SEO related directories. What this query basically tells Google is to find webpages that contains the word “SEO” and has the word “Directory” in page title.
If you are familiar with the advanced parameter in Google search you can easily frame hundreds of such queries that can help you find various link building opportunities.
For those of you who are not so familiar with this type of Google tricks, this LinkSearch tool can actualy bail you out. Not just that it can probably give you some new thought process on building links ( Have you ever thought that guest blogging can be an effective way to increase your link counts ? )
* Sorry for my Google biasness, you can use most of these queries in other search engines as well to find link partners.