Linking to Related Websites Helps Google Ranking – A Definite Proof
It is a well known fact that receiving links from related websites or web pages can help with rankings, but what most SEO gurus would not admit ( knowingly or unknowingly) is that linking out to a related web page or website can also help your website ranking.
Recently I have set up an experiment page to test some of my assumptions about Image optimization but before I could come to any conclusion on that I got this definite proof of how the pages to which you link from your website can affect your rankings.
What I Did
- I created a HTML page that contains two images with the same Alt attribute on both of them. I intentionally did not put any Title or Meta tags or any text on that page. Then hosted the page on one of my client’s server ( with his permission) which hosts his website which is no way related to the images.This page with the images was an orphan page without any link to the site.
- I ensured that there is no search result in Google for the nonsense words that I used as Alt attributes for the images
- I set up a link to this image page from a blog with a simple text that is no way related to the text used as alt attribute.
What I Saw
- After 2 days of setting up the whole thing, I saw the web page with the two images started to show up in Google web search when searched for the text used as Alt Attribute.
- After 4-5 days, when I searched Google with the text used as Alt Attribute, Google results not only showed the page with the images in them but also THE BLOG THAT LINKS TO THE PAGE !
We need to remember that,
- I used some nonsense text as alt attribute for images which did not have any search result in Google while this was set up.
- The text used in Alt attribute of the images has not been used anywhere on the blog that links to the image page.
Still the blog showed up when searched for the Alt attribute – How ?
This is only possible, if Google’s algorithm attributes some amount of relevance to a web page for the keywords present on another page that they are linking out to.
I could have actually mentioned the Page URLs and the alt attribute text but the experiment with image optimization is not yet done. So I would better wait to see some results on that before I put those details on the blog.