There is no need to mention that digital marketing is a highly dynamic field and with the advancement of technology marketers are finding newer ways to leverage it to reach their target audience.
We are all familiar with the tons of SMS advertising that we receive this days and many of us tend to think that is probably what people mean by mobile marketing. But as I have always said, mobile marketing is a much broader thing and involves a lot more than spamming the hell out of your customers.
I wrote a short article today, that is though very basic, gives a bunch of hints on how mobile development influences marketing strategy.
Hope you like it !