iDoneSEO a 2000 people strong Facebook community organized a Digital Marketing Summit today in Hyderabad and fortunately I was invited to be a speaker. It was a nice crowd to present to and while I was expecting a lot of digital marketers in a conference like this, a sizable amount of small businesses turned up too. It was really refreshing to see businesses that have always been so attuned to offline marketing are now seriously considering digital as their marketing channel of preference.
My topic for the presentation was Content Marketing : The Magic Wand of Inbound Marketing, where I tried to convey the importance of content centric marketing strategies, the various forms and usage of content and how a well planned content strategy can actually help take a Prospect to Lead to Opportunities. Also the presentation has a content marketing case study, based on an infographic by [x]cube LABS .
Will very soon post some pictures from the digital marketing conference but till then.. here is a little modified version of my presentation :
Content Marketing : Magic Wand of Inbound Marketing by Saptarshi Roy Chaudhury
Presented at Digital Marketing Summit, Hyderabad.