New Adwords Interface Soon To Be Launched

Google Adwords is undoubtedly the most popular PPC platform. Over the years Google Adwords interface has undergone a lot of changes and from the extremely simplistic design it is now a bit cluttered and can be a bit confusing to new users.

As with most things Google there is a constant effort to improve the applications and interface and after a long time now they are about to launch a brand new interface for Google Adwords. One of my accounts has been fortunately white-listed to use the interface in its beta stage.

The new Adwords interface is simply superb and would make managing large accounts a breeze. In fact, I would think with some more modification to the new interface and adding a few features here and there might make it capable enough for campaign managers to do away with the Adwords Editor.

I have spent around an hour or so on the new Adwords interface and there are already a bunch of features that I see. I am sure that this new interface would evolve further and would bring in many more features. For now here are few of the things that I have noticed in the new Adwords Interface.

Features in Google Adwords New Version

a) Supports IE 7, Firefox 3 and Chrome

b) Left hand side menu that shows all the campaigns and on clicking the campaign it shows the ad groups under it. Basically a tree structure menu somewhat similar to Google Analytics

c) There is a contextual help menu on the left hand side that shows help questions related to the page on which the user is.

d) A graphical representation is displayed on the upper part of the page.

e) At any level the graph can be customized by the user. The user can display the graph based on one metric or Two metrics as per their choice and also the user has got options to choose the metrics they want to display in the graph from a drop-down list – available metrics -> Clicks, Impressions, CTR, Avg. CPC, Cost, Avg. Pos.

e) Change the daily budget or keyword bid by simply clicking on it. It pops a small text box in the same location where you can put the new figure and save.

f) Keywords can be edited similarly

g) Negative keywords can be added easily. Once the user is in the Ad group level, Clicking on the “negative Keywords” link opens two boxes through which you can add negative keywords at both Campaign level and Ad Group level.

h)The drop down on top right ( below the date picker) allows you to hide the graph, apply filter to the existing data, and also customize columns. I personally find the filter facility intriguing as it can be very helpful to monitor and optimize campaigns when you are dealing with campaigns with huge number of Ad groups. The filter can be applied based on multiple parameters or on single parameter and includes all the major parameters that any search marketer might need to monitor in their campaign.

i)There are tabs for Ad Groups, Keywords, Networks and Ads that shows data across all campaigns when any of them are clicked from the main campaign page. If you have already selected a campaign or adgroup before clicking on any of the tabs you get to see the relevant data specific to your selection.

Few scope of improvements

a) The filters would be more useful if there is an option to filter keywords by strings. At present it allows to filter only by metrics.

b) Destination URLs are not clickable – for advertisers using redirects like DART search URL or other similar application it is important to check that destination URLs are working properly.

c) Navigation between the tabs is relatively slow compared to the other parts of the application

I will continue to explore the interface and see what other features are packed in to this new Adwords interface. In case you got lucky to test this new interface as well, feel free to share your views and any other feature that you might have found in the comments section.

You can also sign up for using the Beta version of this New Adwords interface here.