May 4, 2013 @ 8:07 am in SEO by 1

Some Basics of SEO

Basics Of Search Engine Optimization

What are Search Engines?

Search Engines are Websites that enables users to search for information on the internet based on the keywords that they provide. Some of these websites gather information from all across the World Wide Web and furnish them to the user in the order of importance and relevance that it assigns each page based on the entered keyword.
Search engines use specialized softwares that take the search term you ask for and deliver a list of web pages that are deemed most relevant to what you search for. Each search engine maintains a huge database of millions of web pages.

Search Engine Optimization

What Is SEO?
SEO: The Acronym for Search Engine Optimization.

Search Engine Optimization is an expression used to describe the process/technique of preparing a webpage/website to enhance its chances of being positioned on the top of the Search Engine Results Pages for a partiucular search query or keyword. The SEO process is undertaken based on the study of various factors and algorithms the different Search Engines employ in order to rank the pages for the query terms.

The Major Search Engines And Directories

Search Engine’s:

What’s Google?
“Googol” is the mathematical term for a 1 followed by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book,”Mathematics and the Imagination” by Kasner and James Newman. Google’s play on the term reflects the company’s mission to organize the immense amount of information available on the web.

Search Directories:

Oct 10, 2006 @ 1:00 pm in Uncategorized by 2

SEO for Begineers – How To Find The Right Keywords

From my experience, I have seen it is very difficult for freshers to learn about SEO. The
major problem that they face is information overload and being new to this trade most
freshers are unable to distinguish between ethical and proper SEO methods and stinky spam
techniques. Unfortunately, though the internet is overloaded with SEO information,site’s
providing information on how to spam search engines are more easily available than the ones
that teach about proper SEO methods. From this line of thought I have made up my mind to put up short write ups on this blog about different aspects of Search engine optimization, in
plain and simple language that can be understood by newbies – yes, the very basics only and
if you can grasp this, you can definitely climb your way up the ladder.

One of the first thing that people should learn while considering SEO is how to find the
right keywords.

There are ample tools available on the web that help SEOs with keyword research, however, it
is often noticed that people fail to identify the proper keywords. The most common mistakes
that people do is that they target the keywords that show maximum number of hits.But that is
not the only thing a SEO should look at while search for target keywords.

There are two main factors that any SEO should consider while choosing his keywords for
optimization of any website.a) The number of hits for that keywordb) The competition on that keywordc) Most importantly, how closely is that keyword related to his site and what is the
possibility of conversion.

Generally, the keywords with maximum hits will have maximum competition, however,if you can dig deep into the keywords and analyze your website properly, you are sure to find keywords that are very specific to your niche. These keywords have manyfold advantages :a) As they are specific to your niche, the chance of conversion is very highb) These keywords generally have a lower competition, with not so low number of hits. As a result these keywords are easy to optimize for and get results and also once you have optimised a website for such keywords the conversion rate for your site is also most likely to increase.

For example, if you are a Tourist Guide in Kolkata it wont be of any help to you to optimize for a keyword like “Tourist Guide” – of course this keyword is going to have much more hits compared to niche keywords like “Tourist Guide in Kolkata” – however, people searching for “Tourist guides in Kolkata” are more likely to be interested in your service than someone searching for “Tourist Guide”. So it is definitely beneficial for you to optimize for “tourist guide in Kolkata”.

The objective of a SEO keyword research should be to find keywords for which the competition is low but number of hits is high. To judge these two parameters for different keywords on a even platform SEOs use a Formula called KEI or Keyword Effectiveness Index. To put in very simple word this is a ratio that identified the most effective keywords.Originally invented by Sumantra Roy – this formula has been modified by various SEOs at times.

The higher the KEI for a keyword, the better it is.

The KEI formula can be represented as given below:

P = popularity of the keyword
C = Competition for that keyword.

This formula is based on three axioms.

a) If the popularity of a keyword (p) increases the KEI should increase.If value of p increases, p^2/C will definitely increase.

b) if the competition for the keyword (C) increases the KEI should decrease . If value of C increases, p^2/C decreases.

c) If both popularity and competition of a keyword increases the KEI should increase.If both the value increases, the value of p^2/C is sure to increase.If P and C increases such that P/C is same as before p^2/C = p/C*p is sure to increase.

In his original formula he has defined competition as the number of sites that Altavista displays for a keyword when you search for a keyword using a Exact match search (keyword within “”) and populrity as the figure displayed in the “Count” column of Wordtracker for that keyword.

However, in my opinion, it is better to take the competition figure from Google because in most cases they display the maximum number of results for any keywords and the popularity figure from Overture ( ) because Overture network receives much more hits/month compared to the meta Crawler/Infospace database used by wordtracker.
KEI is definitely a good way to start your keyword research but it is most oimportant that your keywords are absolutely related to your niche.

I hope this helps you to understand the basics of Keyword Research, in case you have any questions please feel free to shoot a mail, I will love to be of any help to you.

Read more on SEO at SEO Consultant India Blog

Oct 2, 2006 @ 7:25 pm in Uncategorized by 2

SEO Kolkata Today – How It all began…

I can’t help but believe in destiny when I think of the way I got into SEO. Around five years back, when I took up my first job on Internet marketing and SEO here in Kolkata, I hardly had any clue about what is SEO, or how to optimize a website..for that matter, at that point of time there were very few people in kolkata who knew anything about SEO.

Though I had a First Class in my Hotel Mgmt course and also a job offer from Hyatt Regency, Kolkata, I just felt that hoteleering is not for me .. I was kind of frustrated with rejections from otherjobs (mostly call centers) and was looking for an alternative avenue when I came across the advertisement from – they were looking for people in their internet marketing team and i made it through with them– then it all began..

It was just three of us at that point and then everyday new members joined their marketing team and the only way we could know about SEO , link exchange and other internet marketing was to study..yes, that is something I hate, but I had to.. and surprisingly enough, I was never bored studying about SEO, Inetrnet marketing, link exchange and related stuff.. (even today!). That was a golden opportunity….being one of the pioneer members of the SEO and internet marketing team of gave me a lot of scope to study and experiement and learn the basics.

While doing this job, I got some offers from other smaller web dev companies in Kolkata and started working as a freelance SEO / SEO consultant with them. But the money was too less.. :( I am sure most freshers today would prefer to sit back at home rather than working for someone for such a meager salary.. so I was in dilemma, I loved SEO but I needed more money and atlast the hunt was on.. I needed a new job….

Cracked interviews with some call centers and moved on to work with them but didn’t give up on SEO, I was working as a SEO consultant/ SEO freelancer for the Kolkata based web development companies..and always kept myself updated about the changes and updates in the search engines. I spent a nice time in Call centers in Mumbai (almost 2 years), earned good money.. but my heart was lying in something else , I wanted to come back to SEO and Internet marketing…

In October 2004 when I was back in Kolkata for a vacation, one of the companies, Digital Avenues, for which I used to freelance as SEO offered me to join them as a full timer. The offer was there for me for the last 6 months but I never gave it a thought but this time.. they had something really good to offer.. in addition, I was allured by the options of working as a full time SEO as well as staying in my favorite city Kolkata.. thought about the whole thing for a couple of days and then I agreed.

That again marked the beginning of a new chapter in my career and life.. I started working on something that I love to do– had a lot of challenges to win.. and eventually things started to work out.. With decent SEO success on the initial inhouse projects like My Corporate Logo, we started getting external projects which turned out equally successful and now we have a project coming in almost every 15 days. Tiil today I am with Digital Avenues.. from a one member SEO team now we have a growing SEO team of 6 members and am sure there’s lot to look forward to..

Read more on SEO at SEO Consultant India Blog