Sep 29, 2013 @ 6:50 pm in Digital Marketing by 0

My Content Marketing Presentation at Digital Marketing Summit Hyderabad

iDoneSEO a 2000 people strong Facebook community organized a Digital Marketing Summit today in Hyderabad and fortunately I was invited to be a speaker. It was a nice crowd to present to and while I was expecting a lot of digital marketers in a conference like this, a sizable amount of small businesses turned up too. It was really refreshing to see businesses that have always been so attuned to offline marketing are now seriously considering digital as their marketing channel of preference.

My topic for the presentation was Content Marketing : The Magic Wand of Inbound Marketing, where I tried to convey the importance of content centric marketing strategies, the various forms and usage of content and how a well planned content strategy can actually help take a Prospect to Lead to Opportunities. Also the presentation has a content marketing case study, based on an infographic by [x]cube LABS .

Will very soon post some pictures from the digital marketing conference but till then.. here is a little modified version of my presentation :


Content Marketing : Magic Wand of Inbound Marketing by Saptarshi Roy Chaudhury

Presented at Digital Marketing Summit, Hyderabad.



Nov 20, 2015 @ 4:49 pm in SEO, Analytics, Conversion Optimization by 1

How to Optimize Your Thank You Page Design to Increase User Engagement

We all run our marketing campaigns with certain objectives – we want users to buy our products, fill up a lead form, download our white papers, subscribe to our feed or do some other action that fits into our business objective. The moment a user takes the necessary action, we try to play the courteous host and show him a Thank You message. How many of you have actually spent time thinking how your thank you page design impacts your user?

Trust me, it does!

This is one of the most neglected areas in user experience optimization and in most cases people don’t pay much heed to the thank you page and in the process loses tons of opportunity! E-commerce industry is an exception as most e-commerce websites follow up their thank you pages with complementary products and special offers trying to up sell.

Thank You Page Design

Optimize thank you page design to increase user engagement.

This attitude of negligence mainly stems from the facts..

  1. The user has already converted (your business objective fulfilled) – why do you care anymore? You assume he is going to leave your website at this point.
  2. Thank you pages are mostly dynamically generated and hidden from the search engines, so there is no SEO benefit to it.

What you fail to see in this case are..

Read More >>



Jul 7, 2016 @ 3:35 am in SEO, Link Building by 0

Backlink XXX Review – I am Trying it Personally

UPDATED : 6th July, 2016
BacklinkXXX is no longer available and this post is no longer useful. However, if you are looking for useful tools for your SEO, I would recommend you try SEMRushSEMRush is not just about Link building, rather it is a complete tool that provides a lot of valuable data on both SEO and paid search. The tool is focussed more on competitor analysis and can provide some really cool data on competitior backlinks and keyword data.

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With Penguin hitting hard, the biggest issue that SEO s are trying to cope with is link building. On one hand you need to disavow your bad links ( if you have any) and on the other hand you need to earn high quality links. While the first option is manageable, the second one is extremely difficult. Going by all the principles laid out by Google, “Link Building” is now obsolete, all that exists is “link earning”. Definitely, that’s the best way to go but we all know how difficult it could be.

Google also says that you should not be over optimizing on anchor texts – your link anchors should be distributed across various keyword variations as well as regular text like your brand name or just “click here”. While the average web masters are trying their best to live by this directives, a recent study of 2013 Search Engine Ranking Factors at SEOMOZ ( Now MOZ), shows in an analysis of Top 50 search engine results across a wide range of keywords that partial match anchor text and exact match anchor text are getting decent traction. On the contrary, the survey part of the same study shows that the SEOs believe they are better off with an organic distribution of anchor text.

Now with all this confusion around link building every SEO is looking for what works best, a proven method, and I am no exception. While my clients have been getting pretty good results through my content marketing based link building, I am always in hunt for new options and one such hunts lead me to Backlink XXX . Read More >>



Jul 4, 2013 @ 10:46 am in Uncategorized by 0

Social Media Specialist Job in Bangalore

Organization : Make A Difference ( MAD )
Job Title: Social Media Specialistclick-here-to-apply-now
Location: Bangalore
Employment Type: Full-time
Reporting to: PR Head

About Make A Difference ( MAD )

MAD-Social-Media-Job-BangaloreMake A Difference (MAD) is a platform that empowers youth to become change leaders who drive positive impact and create self-sustaining communities. We are committed to provide equal opportunities for all children and our vision is that some day every child can learn and pursue their passion.

MAD is based in Bangalore, India and operating in 23 cities across the country. Today it is one of India’s largest youth volunteer networks. 1800 volunteers participate in our projects and work with over 4000 children in 80 centres.

Our projects aim to provide a positive learning ecosystem for children in order for them to regain confidence and start believing in themselves. We currently run an English Teaching, Library, Career Awareness and Personality Development Program.

Read More >>



Jun 13, 2013 @ 1:09 pm in SEO by 0

Be Mobile Friendly or Perish : Even Google Says So

We have all felt the change in how we use the Internet. We are no longer tied down to our heavy desktops or not even carrying around our Laptops, but its our smart phones that feeds more than half of our connectivity needs. Not just social networks, but even when we are looking at other Internet usage, may it be reading up on a restaurant review, finding the hospital, some quick information on coccyx pain, most of our need for Internet connectivity is answered on our phone.

And if you are still not convinced about the fact, after reading the long wielded text above, here are some data points, that will drive the point through.

Looking at last six months data for two of the most heavily trafficked sites I manage:

Site 1: A B2B technology site : 38% of the traffic were on mobile
Site 2 : A Celebrity Blog : 30% of the traffic comes from mobile

Even looking at some of the other sites, I noticed that almost all sites are getting around 30% – 40% of their visits from Mobile users. Now that is definitely not a number you would like to ignore.

Day before yesterday Google formally raised the stake further for webmasters to optimize their sites for mobile with this post. To quote from the Google blog “we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.” – which can definitely be read as , if your website is not properly configured for mobile your Google rankings can take a beating, especially when it comes to users searching on their mobile.

While Google has already published their recommendation for smart phone friendly websites this time they also pointed out some common mistakes :

  1. Faulty Redirects: When accessed from mobile, some websites would redirect all their pages to the home page of their mobile version. This actually disrupts the users workflow and creates a bad experience. Instead they should be redirecting each page to their respective mobile version. If you do not have a mobile friendly format of that page/content, let the visitor see the desktop version – but do not send him back to your home page.

    Redirect-Example

  2. Avoid Smartphone Only Errors : Make sure that your users are redirected to mobile friendly pages, if they access the desktop content on their mobile. Also, ensure that the smartphone friendly pages are not throwing any errors.
  3. Handle Googlebot-Mobile  Properly: Do not redirect Googlebot-Mobile for smartphones to your website version optimized for feature phones. This will in turn redirect Googlebot-Mobile to your desktop version and result in an infinite loop.
    Googlebot-Mobile identifies itself as specific mobile devices and you should treat these Google bot user-agents exactly the way you would treat an user surfing your website on that mobile device.

There is no better option but to test your website on as many mobile devices as possible and ensure it renders properly .

The last line from the Google post again says, “will improve the mobile web, make your users happy, and allow searchers to experience and experience your content fully.” And if this is not an incentive enough for you to optimize your site for mobile, I don’t know what is.



Apr 25, 2017 @ 7:13 pm in SEO, Digital Marketing by 0

A Dirty Guide to Crush Your Online Competition Silently

I am not an MBA grad nor did I try getting close to becoming one. But as a curious geek Internet marketer I have always enjoyed both shrewd and smart marketing hacks. The techniques mentioned in this post are more suited if you have an online business or if online is your major marketing channel. If you are a fellow marketer then you may find few techniques given below as unethical and mean. I will be glad to respond to your opinions regarding the same in the comments section below. All techniques mentioned in the post needs to be executed in the right way in order to get optimal results and avert legal issues. This post is a pretty long one so grab a coffee, put your marketing hat on, sit back and read on.

Accept it! No matter how unique your unique selling proposition is, there is always someone who is ready to outsmart, outwit and outrank you. And the way you deal with competition determines how your business stands in the long run. Below are few techniques which when used in a particular way can help you crush your competition, bite a huge chunk of your competitor’s market share and get a kick ass start to your online venture.

Brandjacking

Brandjacking is a technique used to capture people already acquainted with your competitor’s brand.

Technique
If your competitor hasn’t acquired their brand name on all social profiles, it’s time for you to grab your competitor’s un-acquired Twitter, FaceBook and YouTube accounts and build a following. Use namechk to find out your competitor’s unattended social profiles.

How about grabbing your competitor’s “competitor name + customer service” twitter handle and start building a following. You can use this twitter profile to harm your competitor later.

Read More >>



May 9, 2013 @ 4:10 pm in Social Media by 0

How Businesses Can Leverage Linkedin Company Pages

A couple of days back I wrote a post about how to use Linkedin for personal branding and yesterday, I received another email from an old client of mine asking suggestion on how he can leverage Linkedin company pages for his business. Rather than sending him an email, I thought it would be good to put up a post here that all my readers can make use of.

This article would outline a bunch of activities that you should be doing to get the most out of Linkedin company pages.

How Businesses use Linkedin

How Businesses can make the most out of Linkedin Company Pages.

Add a Banner

Linkedin company pages allow you to add a banner on top. Make full use of it, add a banner that is aesthetically pleasing and also properly exudes the nature & spirit of your business. Remember, visual appeal goes a long way and this banner is your opportunity. It is doubtful that a visitor will want to further explore the page if it doesn’t have any visual appeal.
Read More >>



May 7, 2013 @ 6:52 am in Social Media by 1

6 Tips on How to use Linkedin for Personal Branding

Branding is important for any business and personal branding today is no less important for any and every professional. While corporate head honchos can invest in engaging professional PR teams and maintaining media relations it is not a feasible option for everybody. Linkedin is perhaps one of the most powerful tool available to the public in general that provides an amazing opportunity to establish your personal brand.

As Linkedin celebrated its 10th anniversary yesterday, I thought of doing this post showcasing some very simple things you can do to better leverage your Linkedin profile for personal branding.

Linkedin 10 years of professional networking

Linkedin Celebrates its 10th Birthday!

Your Profile Picture

“A picture is worth a thousand words” – and yes, your profile picture is the first thing most visitors look at, the moment they land on your profile page. Linkedin is a professional network and make sure your profile photo shows the professional you. Post a clear and professional headshot. You might have a great party face but reserve it for facebook and bring out your suits.
Read More >>



May 29, 2017 @ 7:24 pm in Paid Search, Google Adwords by 0

3 Key Adwords Competitor Analysis Metrics that can Improve your Campaign

Adwords is one of the key digital marketing channels today for most businesses. While Adwords is generally pretty effective and delivers fast results compared to any other channels, advertisers must realize it is a data centric science and if the Adwords campaigns are managed systematically with data driven decisions, the effectiveness and ROI of the campaigns can multiply manifold.

Adwords performance and metrics are also highly dynamic based on the competition. Some of the key Adwords metrics like Max bid, Cost per Click, average position etc are all influenced by the number of competitors and their respective numbers. To elucidate with a over-simplistic example – you might be paying $1 CPC for Keyword A and your ad shows up in position #1, now if a new competitor comes in to compete on the same keyword and starts bidding $1.05 – all other things being equal, your ad will now slip to #2 ad position. So even though there was no change at your end, simply due to competitive dynamics your ad has now moved to position #2 from position #1.

While the above example is definitely over simplistic and there are way too many other factors and all of them inter-linked and influencing each other, the fact remains that having a thorough analysis of your competitor account can definitely give you a big advantage to improve your Adwords campaigns. Let’s take a look at 5 different aspects of Adwords competitor analysis and how they can help you better manage your campaign.

Adwords-Competitor Research Tools

Competitor data that can help you be a step ahead.

Read More >>



May 2, 2013 @ 7:31 am in Link Building by 1

10 Genuine Penguin Friendly Link Building Techniques

Google rolled out Penguin updates on April 24, 2012 and since then there has been multiple updates to the same which has completely changed the concept of link building. While it was primarily rolled out to target websites involved in link buying, the bigger picture was to identify and take action against websites that are involved in unnatural link building in any form. As Google progressed to tighten this, more and more sites got affected and the concept of link building has completely changed in the last one year. While this has caused much frustration for many SEO’s there are still some ways to get links for your websites.

10 Penguin Friendly Link Building Techniques

10 Penguin Friendly Link Building Techniques

“Link building” is now morphed into “link earning” and you will have to truly earn your links, your grandpa’s link building will not work, rather put you in trouble, for the most part at least.

In the post Penguin era link building is purely about content play and it is only your content that can get you links, so most link building suggestions center around creating various forms of content.

Read More >>