Getting back links through Press Release distribution is probably nothing new to most of us who have dabbled in the space of online marketing, however, press releases can do lot more than getting a few back links.
While links are probably one of the best value addition that a website can get through online press release distribution here are few other ways in which a Press release can help.
- Rankings in SERP : A properly optimized press release can actually rank in Google and other search engines for related keywords, reaching a good number of your target audience and resulting in tons of referral traffic that actually converts
- Reputation Management: Businesses are becoming increasingly conscious about their online reputation management particularly in search results. If a search for your brand names show any unfavorable result a few well optimized press releases can do wonders in pushing them off the Google first page
- Additional Credibility for Brand and Product: Many customers would do some online research about the company and product before making purchase. Information about your product holds more credibility when they are passed through press release than through traditional advertisement.
- Additional Reach: Your press release, if well optimized and properly distributed can easily end up on popular news sources like Google News, Yahoo News, Topix etc and draw substantial traffic from such websites if you really have something newsworthy to communicate.
It is true that we can have all these advantages from press releases but for this to happen it is also important that we know how to optimize our press release. The way a PR is distributed also plays a key role in the process. For more on this check out How to Optimize Press Release for Search Engines .