This Guy Read About ClickBait and You Wont Believe What He Did Next

Seriously marketers come up with one trick after the other and the unsuspecting users fall prey to it. I have been observing the irresistibly click-able articles on my time line for last couple weeks and spending some good time on sites like Viral Nova and Upworthy. I knew about optimizing content for clicks, however it is only after reading this Econsultancy report on Click Bait and few other I realized the elaborate plan that goes behind it

So what did I do ?

Why this image ? Because I liked it and I felt the apparent mismatch between the headline and the photo might make readers even more curious to click.

Why this image ? Because I liked it and I felt the apparent mismatch between the headline and the photo might make readers even more curious to click.The image has been taken from runawayjuno.com

Though most of the time I like to post quality content on my blog, I just thought of trying out the clickbait trick here on this post and see how many people actually clicks. Does clickbait work for marketing blogs ? Well, will know after a week! You can bookmark this post as I plan to update the post after a week and again after a month with the number of visits it received in all.

If you are feeling bad about reading this post ( feeling tricked?), consider that this is just an experiment and your participation is appreciated. Also, there’s plenty of good quality articles in this blog on different subjects like SEO, Adwords, Email Marketing, Social Media etc.

Please feel free to share your thoughts and comments below.

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This article has 2 responses

  • 01.03.2014 9:45 am Reply

    That was an absolutely sneaky one, Rishi!! I fell prey to it for two reasons:
    1. Obviously the title.
    2. Because it came from you!!!!

    And I bet you the second reason made me click!!
    Yeah, I have noticed a lot of such titles that are aimed at stoking the curiosity of readers and getting them on the article.

    A bad gimmick though.

    Will be back to see the results.

    • 01.03.2014 4:45 pm Reply

      Hahah… well you can’t really blame me.. at least I shared the link to the eConsultancy Report which is definitely of value to any digital marketer..