Global Marketing Leader · CMO Track
Driving brand transformation, demand generation, and revenue growth for global technology and ITES enterprises.
With 20+ years of experience across the full marketing spectrum - from strategy to execution, I specialise in building high-performance marketing functions, shaping brand narratives, and delivering measurable pipeline impact at scale.
$47M+
Marketing-Generated Pipeline
100M+
Marketing-Influened Pipeline
196x
ROAS via ABM (Demandbase)
7
Countries · Teams I have worked with
About me
Strategic Leadership
Functional Expertise
I'm a global marketing leader with over two decades of experience driving brand transformation and demand generation for technology and ITES organisations around the world.
My track record spans building marketing functions from zero, repositioning global brands, launching Account-Based Marketing practices that have delivered 196x ROAS, and scaling multi-cultural teams across geographies. I've been recognised as one of Asia's Top 50 Digital Marketing Leaders and honoured with the Global Leadership Award at Firstsource in both 2019 and 2021.
What differentiates me is the ability to operate at both altitude and depth - crafting board-level strategy while staying close enough to execution to make it real. I've led through rebrand, helped a startup cross its first $4M in revenue within two years, and built integrated marketing engines that generated $100M+ in pipeline annually.
Impact at a glance
$100M+
Pipeline Delivered
Built and scaled ABM-led demand generation programs delivering $100M+ marketing-influenced pipeline and $47M+ directly generated pipeline in a single year.
196x
ABM ROAS
Introduced and scaled Account-Based Marketing via Demandbase, achieving 196x ROAS and driving Fortune 500 account penetration with data-led, cross-channel campaigns.
200%+
Revenue Growth
Generated 3,000+ qualified inbound leads - including Fortune 500 companies, in a single year, resulting in 200%+ revenue growth for the business.
$4M+
Startup Revenue Pipeline
Built the marketing function from scratch at a pre-revenue technology services startup, driving $4M+ in revenue pipeline within the first two years of operations.
GlobalRebrand
For a BPO Leader
Conceptualized, structured, and led the global rebranding for a 650M BPO/ITES company, across digital and physical channels, spanning four different countries.
AI-first
Marketing Transformation
Led adoption of AI-driven tools and workflows across marketing functions, transforming organisations into digital-first, AI-enabled marketing engines.
Career journey
May 2023 – Present
ResultsCX
Vice President, Marketing
Jan 2018 – May 2023
Firstsource Solutions
VP, Marketing
Jan 2010 – Jan 2018
PurpleTalk Inc. ([x]cube LABS)
VP, Marketing
Jun 2007 – Jan 2010
Ecselis · A Havas Digital Company
Manager, SEO & Analytics
2002 – 2007
Digital Avenues · Tracmail · Reliance · Intrasoft Technologies
Early Career — SEO Lead & Customer Operations
Recognition
2019 & 2021
Global Leadership Award
Firstsource Solutions — for exceptional performance and leadership impact across two award cycles.
2016
Top 50 Digital Marketing Leaders
CMO Asia · World Marketing Congress, recognising impact and leadership in digital marketing across Asia.
2015
Top 50 Influential Marketing Technology Leaders
CMO Council · World Marketing Congress — recognising influence across marketing technology and strategy.
Conference Speaker
Marketing Conference Speaker
Speaker at various national and International industry events on content strategy, search marketing, and digital transformation.
Client voice
"
Rishi possesses an impressive blend of technical expertise and creative flair, all with a positive attitude and approachability. He consistency demonstrates his profound understanding of digital trends and the evolving landscape of marketing. Having worked closely with Rishi, I’ve seen firsthand how he creates a team climate in which people want to do their best and how he fosters an environment of collaboration and inclusiveness. It’s been a delight to work with Rishi and any organization would be incredibly fortunate to have him.
Vice President-Marketing, Firstsource
(Ex-colleague, on LinkedIn)
"
Rishi has been in charge of our online marketing initiatives and has done a commendable job. He was involved from conceptualising the websites through deployment and followed it up with effective execution of a strategy that is yielding real results.
Director of Operations & Sales, Mockingbird Properties
Global consulting
From solo entrepreneurs to multi-million dollar enterprises, I've consulted on projects ranging from SEO and SEM campaigns to full-scale rebrands and strategic corporate engagements.
Education
Advanced Program for Marketing Professionals (APMP)
IIM Calcutta
PGDM – Executive (CDL)
IMT Ghaziabad
Bachelors in Business Administration
Annamalai University
3-Year Diploma in Hotel Management
IHM Kolkata
Let's connect
Whether you're looking for a senior marketing leader, exploring a board advisory engagement, or want to exchange ideas — I'd love to hear from you.
Send a message