My Areas of Expertise as a Digital Marketing Consultant

If you have reached this page, you are either actively looking to hire an adwords consultant or someone to manage your SEO or other digital marketing needs or you might be curious as to what I can offer. Let me try to outline the different marketing areas that I work on..

a) Search Engine Optimization / SEO Consultant
SEO or search engine optimization is one of the most commonly sought after services and I get a lot of request for SEO services from small business clients. Complete SEO services can be undertaken only on medium to long term contract basis ( minimum 3-4 months) as that is the bare minimum time required to show any result from SEO services.

b) SEO Audit – One Time Engagement
For some clients who are technically savvy but not very pro with SEO, they might prefer a one time SEO audit service in which a seo consultant can provide a thorough audit of their website and a detailed documentation on how their website is placed in regards to various SEO factors and what are the steps for improvement. The same document should also contains a step by step approach to SEO, which works as a guideline to implement the SEO recommendations properly. In addition, a SEO Audit report should include a top level keyword research document. The whole process is manually done ( SEO tools can be used for help and data collection but not a fully tool generated report should be used) and each document is different – we are NOT talking of one of those ready made tool generated SEO reports. The turn around time is typically 7-15 days based on size of the website and the cost can vary  between USD 150 – USD 500, depending on the website and depth of report.

c) Paid Search / Adwords Consultant
If you are not savvy with the nuances of paid search / ads, it might be wise to look for an Adwords consultant who can help with managing your Google Adwords account or overall paid search marketing including other platforms like Bing, Facebook Ads, Linkedin Ads. A good SEM consultant should be able to provide complete end to end service for Adwords campaign management, right from keywords research and setting up the campaign to regular monitoring, optimization and reporting. While not strictly a part of campaign management, a experienced adwords consultant would help clients with optimizing their landing pages for better conversion as well and help get better ROI from their Adwords campaign ( and also with configuring Google Analytics). You can read a Case Study on my success as an Adwords consultant.

d) Digital Marketing Strategy Consultant
With 12 years of experience in the digital marketing space and having worked on almost all the different digital marketing channels for a myriad of clients, puts me in a position of advantage to look at digital marketing strategy holistically. A digital marketing strategy consultant should have well rounded experience in strategy+execution across digital channels and should know how to leverage multiple channels and have an integrated strategy to make the most of digital marketing. These are typically long term engagements where the digital marketing consultant would actively work with the client and his team to create a long term digital strategy, leveraging multiple channels and depending on the client’s requirement can also help with the execution of such strategy.

e) Other Marketing Services (for the lack of a better name)
Yes, there are various other types of engagement that I have helped businesses with and it’s a bit difficult to classify them. I have helped clients with Google Analytics implementation, I have helped numerous clients with conversion optimization, email marketing campaigns,  I have helped clients with landing page designs, I have even helped clients to develop complete websites and e-businesses. If you have a question about anything to do with digital marketing, feel free to ask –  email.

Here are few other ways to connect with me and get more info about me..

Always happy to talk about digital marketing, let’s connect.