Dell Boosts Revenue With Twitter

Corporates using social media to bolster their sales and brand names is no longer a big news. There are many who have been using various social media platforms to their benefit. Dell has been known to use the new media with proficiency and they have done it once again with Twitter.

Dell is offering exclusive discounts to its Twitter followers. It was reported by Internetews in December that Dell generated more than $1 million in revenue over the last one and half years through sales alert via Twitter.

All who follows Dell on Twitter gets an alert every time there is a discounted sale at the company’ Home Outlet Store. They can either purchase the product themselves or forward the offer to friends and family.

To take its Twitter campaign to the next level Dell announces discount for the 17,727 people who follow @DellOutlet. It would provide product links and when the users click the link it takes them to the specific product page on Dell.com

All these 17,727 people receive the marketing message from Dell on regular basis. While many corporates has been trying to explore Twitter as a marketing channel Dell is probably the most successful one. Also the irony is , Twitter is yet to find a way in which they can monetize the platform whereas others are getting their fortune out of it.