Some Basics of SEO

Basics Of Search Engine Optimization

What are Search Engines?

Search Engines are Websites that enables users to search for information on the internet based on the keywords that they provide. Some of these websites gather information from all across the World Wide Web and furnish them to the user in the order of importance and relevance that it assigns each page based on the entered keyword.
Search engines use specialized softwares that take the search term you ask for and deliver a list of web pages that are deemed most relevant to what you search for. Each search engine maintains a huge database of millions of web pages.

Search Engine Optimization

What Is SEO?
SEO: The Acronym for Search Engine Optimization.

Search Engine Optimization is an expression used to describe the process/technique of preparing a webpage/website to enhance its chances of being positioned on the top of the Search Engine Results Pages for a partiucular search query or keyword. The SEO process is undertaken based on the study of various factors and algorithms the different Search Engines employ in order to rank the pages for the query terms.

The Major Search Engines And Directories

Search Engine’s:

What’s Google?
“Googol” is the mathematical term for a 1 followed by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book,”Mathematics and the Imagination” by Kasner and James Newman. Google’s play on the term reflects the company’s mission to organize the immense amount of information available on the web.

Search Directories:

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1 Comment to “Some Basics of SEO”

  1. ChristineM says:

    A list of SEO related work:
    Search Engine Technology
    Search Engines And Humans
    How Search Engines Work?
    Search Engine Spiders/Bots.
    Robots Meta Tag and Robots.txt
    Redirection Issues/Url Masking
    Ranking Technology

    WebSite Promotion
    How to gain Organic Popularity?
    Proper Site Linking and Structuring
    Site Content (Originality)
    Press Releases
    Blogs And Forums

    Search Engine/Directory Submission Services
    Needs Of submission if any?
    Directory Submissions: One way LInking Benefits.

    Meta Tags Research/Analysis For Search Engines
    Keywords Research/Selection Strategy
    Keyword Density and Proximity
    Keyword Optimization
    Meta Tags and Their Importance

    On Page Optimization
    Site Accessibility Factors
    Site Content and Relevancy
    Importance Of Anchor Texts
    Importance of Heading Tags
    JavaScripts And CSS
    Flash Sites and Their Optimization.


    Online/Internet Marketing

    Link Popularity
    Reciprocal Links
    Backward Links
    Link Relevancy
    One Way Links
    Link Farms
    Link Distribution

    Search Marketing Basics

    Partnership Programs

    Web Analytics/Search Engine Metrics
    Site LOg Analysis Reports
    Visitor Tracking
    Keyword Considerations
    Content Performance
    Navigational Analysis
    Conversion Ratio

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