Some Basics of SEO
What are Search Engines?
Search Engines are Websites that enables users to search for information on the internet based on the keywords that they provide. Some of these websites gather information from all across the World Wide Web and furnish them to the user in the order of importance and relevance that it assigns each page based on the entered keyword.
Search engines use specialized softwares that take the search term you ask for and deliver a list of web pages that are deemed most relevant to what you search for. Each search engine maintains a huge database of millions of web pages.
What Is SEO?
SEO: The Acronym for Search Engine Optimization.
Search Engine Optimization is an expression used to describe the process/technique of preparing a webpage/website to enhance its chances of being positioned on the top of the Search Engine Results Pages for a partiucular search query or keyword. The SEO process is undertaken based on the study of various factors and algorithms the different Search Engines employ in order to rank the pages for the query terms.
The Major Search Engines And Directories
Search Engine’s:
What’s Google?
“Googol” is the mathematical term for a 1 followed by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book,”Mathematics and the Imagination” by Kasner and James Newman. Google’s play on the term reflects the company’s mission to organize the immense amount of information available on the web.
- Yahoo
- Ask
- MSN Search
- AllTheWeb.com
- AOL Search
- HotBot
- AltaVista
- Gigablast
- LookSmart
- Lycos
- Netscape Search
Search Directories:
A list of SEO related work:
Search Engine Technology
Search Engines And Humans
How Search Engines Work?
Algorithms
Search Engine Spiders/Bots.
Robots Meta Tag and Robots.txt
Redirection Issues/Url Masking
Ranking Technology
WebSite Promotion
How to gain Organic Popularity?
Proper Site Linking and Structuring
Site Content (Originality)
NewsLetters
Press Releases
Articles
Blogs And Forums
Search Engine/Directory Submission Services
Needs Of submission if any?
Directory Submissions: One way LInking Benefits.
Meta Tags Research/Analysis For Search Engines
Keywords Research/Selection Strategy
Keyword Density and Proximity
Keyword Optimization
Meta Tags and Their Importance
On Page Optimization
Site Accessibility Factors
Site Content and Relevancy
Importance Of Anchor Texts
Importance of Heading Tags
JavaScripts And CSS
Flash Sites and Their Optimization.
Frames
Spamming
Online/Internet Marketing
Link Popularity
Reciprocal Links
Backward Links
Link Relevancy
One Way Links
Link Farms
Link Distribution
Search Marketing Basics
CPC
PPC
ADWORDS/ADSENSE
Partnership Programs
Affiliates
Associates
Web Analytics/Search Engine Metrics
Site LOg Analysis Reports
Visitor Tracking
Keyword Considerations
Content Performance
Navigational Analysis
Conversion Ratio