Selective Tweets from AdTech India

Tweets from AdTech

• Asians r rebuilding internet. Cricket searches surpass baseball. Google at #adtechin. pic.twitter.com/nRCfRTXL3a – @deepalinaair
• Asian developers lead Google play for app revenues! @ktemsamani #adtechIN – @Naina
• WOOHOO!!! By end of #2014 #india will have more #Internet users than #US @adtechindia #adtechin -@kushalsanghvi
• #India has the widest gender gap in the digital ecosystem compared to anywhere in the world #adtechIN – @Amit_tripathis
• The fight is about 3 billion mobile phones, 2 billion television sets, 1 billion PCs, the answer is out!! @adtechindia #adtechIN – @kushalshanghvi
• This will be the future, “wearable barcodes” #adtechIN Shiv clearly believes this is where the world is headed. pic.twitter.com/YKbdMHHYZ6 – @rammohantweets
• Clients should make friends with the folks @ their agencies to achieve success. Sam Singh, @GSK #adtechIN – @tweetStrategic
• 55% of affluent Indians access the internet on mobile at least once per hour. #adtechIN – @Naina
• As per BBC, 55% of affluent Indians access the internet (news?) on mobile at least once per hour. #adtechIN – @Vishal1Mehra
• 50% time spent on mobile is work related usage. #adtechIN – @naina
• Device in your pocket or hand right now is your primary device of work yeilding max productivity #adtechIN says Tom VP Strategy BBC – @Nehaagarwal85
• 31% of the consumers prefer mobile devices to desktops. 56% in case of India – @TomKBowman #adtechIN – @ARMDigital
• @TomKBowman from bbc and Shivakumar from @PepsiIndia agree. Desktop is dead #adtechIN – @iwjdb
• Brand mobile advertising is effective for all, but most significantly for affluent consumers. @TomKBowman #adtechIN – @Naina
• Mr. @TomKBowman, VP, BBC, says “46% of affluent’s who use their phones for business spend over 50% of their time on the internet” #adtechIN -@AdtechIndia
• If you have a brand which wants to target affluent customers (who doesn’t), you need to get on mobile now #adtechin pic.twitter.com/AXBHKV4lfj – @vishal1mehra
• #mobile advertising 4 times more effective than desktop, amongst affluent consumers – Tom Bowman, BBC, #adtechin – @Aparna1420
• @nehaagarwal85: Neilson planning to come up with metrics to evaluate TV & Digital together! Interesting! #adtechIN“courtesy bluefins tech – @thapargaurav
• By 2023 indian ecommerce industry should be $56bn currently at $16bn says #RaghuVenkatraman head digital #Nielson #adtechIN -@Nehaagarwal85
• The average Indian online shopper is a 34 year South Indian male 🙂 per Raghu @adtechindia #adtechIN but hope for women! – @Reet_tweet
• 40% of new online shoppers are women. In India. @cacophonix1984 #adtechIN -@naina
• 67% online shoppers shop at least once a month – Neilsen #adtechIn – @Bokul
• 44% online shoppers in India buy from the apparel & footwear category. @cacophonix1984 #adtechIN – @Naina
• Tech Travel Fashion are leaders categories in the ecommerce industry #adtechIN #RaghuVenkatraman @Nielsen -@NehaAgarwal85
• 20 to 25 percent of ecommerce transactions happen from mobile devices in india – Raghu V from @NielsenIndia #adtechIN – @ShilpiDPathak
• 30% of all conversations about e-commerce happen in Tier 2 and 3 cities in India. #adtechIN – @AnkitaAshesh
• 21% users look for brand or purchase the product on mobile devices ” #adtechIN @adtechindia -@Logic_digital
• Engagement on Social media impacts sales of category on Ecommerce immensely & #flipkart leads engagement says #Raghu @Nielsen #adtechIN -@Nehaagarwal85
• @Flipkart engages most audience, @amazon has the highest positive sentiments. Industry Insights based on #BigData! #adtechIN – @Adtechindia
• On average, Indians spend 2.5 hours per day on their smartphone. @cacophonix1984 #adtechIN -@naina
• Flipkart is most accessed mobile shopping app, followed by snapdeal, eBay, Amazon, olx, quikr. – Nielsen #adtechIn -@Bokul
• #adtechin Apps usgae is higher than m. websites says Raghu from Nielson.. why isnt Google showing apps in search results first? Google? – @psmahajan
• Content should never be truly branded if you want it to fly high #AdtechIn – @ShilpiDPathak
• Content marketing is not a user manual of the cloud,it’s like building bridges across multiple touch points.”Says,@priyajayaraman #adtechIN – @adtechindia
• Listen to your customers, Talk Later! A mantra every brand should follow”, do you agree with @priyajayaraman over this? #adtechIN – @adtechindia
• #Content is the language of the people today as it’s happening #AdtechIn – @ShilpiDPathak
• Content doesn’t always mean to start a conversation. It’s a lot about being a part of it.”Says, @priyajayaraman, Your views? #adtechIN -Adtechindia
• #adtechIN @adtechindia Video Marketing would be the clear focus for 2014, however it is yet be exploited. Its more of TV on digital now. – @maruti_indoria
• You cannot just create and upload content, it is also about spending some money to make it reach says #Archana VP Media Airtel #adtechIN – @nehaAgarwal85
• Whom will brands choose to create videos Shekhar Kapur or Ogilvy? @kushalsanghvi is pointing some interesting questions! #adtechIN -@swapdp
• Publishers are becoming brands in India – Mr. Bird (Savoo) #adtechIN @adtechindia -@logic_digital
• Your content gotta be in the ‘popular culture’ – Atit, HUL #adtechIn -@aakancksha
• #adtechin #ContentMarketing #Conversations #Engagement #Objectives all three are important for creating #greatcontent – @mohitjo
• Getting the right content is easy but it’ll only work if you get the right distribution via Atit Mehta, Unilever #adtechIN – @sanchitajohri
• Video content production is easy, biggest challenge is distribution #adtechin -@denharsh
• Content should be more #conversational rather than #promotional. #adtechIN – @tweetStrategic
• Should you use UGC as part of strategy @kushalsanghvi asks #Atit head media Unilever answers yes but there are challenge in that #adtechIN – @NehaAgarwal85
• Will we have OVC/IVC rather than TVC soon #bishwajit VW says Yes #Archana #reliance says No bec of internet penetration #adtechIN – @nehaagarwal85
• I think brands are still not able to use # usergeneratedcontent for their benefit . They are just sitting on the gold mine . #AdtechIn -@ShilpiDPathak
• These #MischievousCookie from @Oreo @OreoIndia are so kool with sensor motor setup. Check it out #AdtechIN https://vine.co/v/MMZhDO3Dtbe – @honeytech
• Critical, Relevancy and Contextual- three pillar of good content and shall not be missed out! @Sanjay_Tripathy, Head, @HDFCLIFE #adtechIN – @adtechindia
• U don’t need large marketing teams, u need agencies with strong content capabilities… @Sanjay_Tripathy #adtechIN – @Amit_Tripathis
• “If your engagement ratio is getting higher, your customer is getting educated about your product”,Says, @Sanjay_Tripathy at #adtechIN – @adtechindia
• Start with content. Move to engagement. Business vl come. Starting with Commerce on Social is recipe for failure @Sanjay_Tripathy #adtechIN -@Amit_Tripathis
• Nobody is bothered about measuring analytics on TV. Should be within industry practices to include them in the pitch!” Atit Mehta #adtechIN – @Adtechindia
• Video marketing in regional languages will accelerate the video spending for big companies ” : Atit Mehta #adtechIN @adtechindia – @logic_digital
• Consumer is the King as well as the Queen and she has a voice now!” states Atit Mehta, Unilever at #adtechIN – @adtechindia
• Content helps you build brands, thats how brand gets visibility.” says, Mr. Samar Verma, CEO & Founder, Fork Media #adtechIN – @adtechindia