Adwords Consultant India : DigitalSRC https://www.digitalsrc.com/blog Wed, 14 Oct 2020 16:53:12 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.2 132265905 The Impact of COVID-19 on B2B Marketing Budget https://www.digitalsrc.com/blog/impact-covid19-b2b-marketing-budget/ https://www.digitalsrc.com/blog/impact-covid19-b2b-marketing-budget/#respond Tue, 13 Oct 2020 19:23:49 +0000 https://www.digitalsrc.com/blog/?p=1871 Every year some or the other company does a report on B2B marketing budgets and investment trends, however, with the pandemic, as the world around us has changed, all those trends and historical data have become completely irrelevant. I recently came across a report on “State of Spend” – an analysis of B2B marketing investment […]

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Every year some or the other company does a report on B2B marketing budgets and investment trends, however, with the pandemic, as the world around us has changed, all those trends and historical data have become completely irrelevant.

I recently came across a report on “State of Spend” – an analysis of B2B marketing investment in this new normal with data from several enterprise marketing teams. This marketing investment benchmark report has been put together by Allocadia based on actual data on how their B2B clients have been investing their marketing budgets in this current market scenario. Here are some interesting facts from the report –

An Overall Cut in Marketing Budget

56% of the companies surveyed lost more than 10% of their over marketing budget.

15% lost more than 30% of their program spend

Events – The Biggest Loser

Not really a surprise here.

Event spend plummeted by 46% from Q1 to Q2 of 2020.

There’s an 85% correlation between decreases in event spend and decreases in overall marketing spend, meaning every time a marketing team saw a cut in the overall budget, chances are that the event budget took the largest cut.

However, when looking at the forecasted spends, it seems marketers have not given up on events completely.

From Q2 to Q3 there is a 24% increase in forecasted event spend.

This could be because we are hopeful of things getting normal or marketers are doubling down on virtual and hybrid events, webinars etc. (If you are looking for a good webinar platform, check out Demio, a really user-friendly and value for money webinar platform with advanced features)

Digital Advertising Sees the Upside

As events spend decreased, digital programs and advertising saw a clear increase in spending.

28% of the companies had a more than 30% increase in ad spend Q1 Vs Q2.

There’s also a huge increase in forecasted ad spend for all sizes of companies from Q2 to Q3. Quiet possible that companies used Q2 to test new channels and advertising programs and use Q3 to scale the ones that perform.

Want to find out how your competitors are spending on ads? Try this!

Demand Gen Programs Get More Budget Compared to Brand Campaigns

During a pandemic situation it is normal to think that brands will spend more money on awareness so that when the market is ready to buy, they have a strong brand recall with the buyers. However, in reality, brands cut down on their awareness spend and PR initiatives while increasing spend and focus on demand gen activities.

Demand Programs Increase More than 20% while Awareness Programs Drop

Overall, direct marketing increased from Q1 to Q2 by 23%

This clearly indicates that brands are renewing their focus on expanded email nurture programs, telemarketing initiatives, ABM efforts, and other demand gen programs.

Content Marketing Programs See an Increase in Spend

As marketers, particularly B2B brands continue to spend more on their demand gen programs, content marketing gets a shot in the arm.

Overall there was a 12% increase in content marketing spend from Q1 to Q2, with a further 8% increase forecasted for Q3

39% of companies had more than a 20% increase in their content marketing spend.

The growth in content marketing can probably be directly attributed to the growth in demand programs and digital advertising.

This year is indeed different and while these numbers are interesting I don’t think these can serve as a benchmark for the post-COVID world. Some of these trends will likely continue while others will turn on their head as the situation gets back to normal. If you are interested in more details, you can download and read the full report on Allocadia’s website.

Allocadia provides best-in-class money management capabilities for marketers and gives them the confidence to know where to invest their next dollar. Its award-winning marketing performance management platform enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business.

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Must Have Productivity Apps for a Marketing Department https://www.digitalsrc.com/blog/productivity-apps-marketing/ https://www.digitalsrc.com/blog/productivity-apps-marketing/#respond Wed, 07 Oct 2020 19:16:24 +0000 https://www.digitalsrc.com/blog/?p=1867 If you’ve ever worked for or worked with a marketing department, you know that the list of to-dos is pretty endless. There are requests from virtually every department in a company for marketing help, from sales to HR to accounts. And sometimes it can be difficult for such an over-taxed department as marketing to manage […]

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If you’ve ever worked for or worked with a marketing department, you know that the list of to-dos is pretty endless. There are requests from virtually every department in a company for marketing help, from sales to HR to accounts. And sometimes it can be difficult for such an over-taxed department as marketing to manage all the workflow and meet delivery timelines efficiently. Luckily there are some productivity apps that can come in handy.

For example, for distributed marketing teams that need to collaborate across locations or even just while working at home, applications such as Zoom are irreplaceable. Tools like Canva are a lifesaver when it comes to creating content with all the images, templates, and features they offer. Similarly, SEMRush is another tool that I personally swear by when it comes to all my competitive research for SEO, SEM campaigns. They also have a pretty powerful content research tool and social media management tool in the suite.

Here’s an infographic from Salesforce Quip that shows a bunch of marketing tools and apps that are must-have for marketers.

productivity apps and tools for marketing

 

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Instagram vs Facebook Ads for Business https://www.digitalsrc.com/blog/instagram-vs-facebook-ads-business/ https://www.digitalsrc.com/blog/instagram-vs-facebook-ads-business/#respond Mon, 11 May 2020 17:02:11 +0000 https://www.digitalsrc.com/blog/?p=1844 Did you know that since the beginning of this year, the number of active social media users has passed the 3.8 billion mark? Once the enormity of these numbers hits you, you realize how social media has become such an essential part of how businesses operate today. The 21st century marketing rules are simple: if […]

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Did you know that since the beginning of this year, the number of active social media users has passed the 3.8 billion mark?

Once the enormity of these numbers hits you, you realize how social media has become such an essential part of how businesses operate today. The 21st century marketing rules are simple: if you want to survive and flourish, in a sea of brands and companies, you need to up your social media marketing game.

Social media helps increase your reach to potential customers while helping you better connect with your existing customer base. Additionally, it’s a vital means of increasing ROI and brand awareness. The consequence of all this? Increased sales and leads, every business’s dream.

Facebook and Instagram being two of the most widely used platforms, they become the obvious choice when it comes to advertising your business. Further, Facebook’s acquisition of Instagram and the integrated option to run your Facebook and Instagram ads from the Facebook ads interface makes it even easier for businesses to run their ad campaigns.

Having said that, there are definitive reasons for businesses to compare Instagram vs. Facebook ads both in terms of understanding the nature of the platform, compare the audience reach, ad types, cost of advertisement on the platforms, and more.

Instagram vs. Facebook for Business

While both are greatly used for advertising your business, the set of features that each of these offers are quite different from each other.

Being the older of the two platforms, Facebook wins when it comes to having a greater number of users (a whopping .13 billion daily active users as compared to Instagram’s 500 million monthly active users). With a tag line of “Be Connected,” Facebook does a hell of a job at connecting businesses to their respective customer bases.

Instagram, on the other hand, goes by the motto “ Capture and Share the World’s Moments.” True to this, its focus revolves around image and video sharing.

Instagram vs. Facebook: Which is better for Brand Engagement

The most significant advantage Instagram has over Facebook in terms of marketing is that Instagram has a significantly higher user engagement rate as compared to Facebook.

According to Ecommerce CEO, about 68% of Instagram users engage with brands regularly, while for Facebook, this value is only a measly 32%.

Looking at these numbers, you would expect to get more views, shares, and comments when posting on Instagram rather than on Facebook, right? However, it doesn’t exactly work like that. Because Facebook does so great with videos, video ads posted there to get more views than those posted on Instagram. Meanwhile, pictures on Instagram fare far better than those on Facebook.

Choose Between Facebook or Instagram Based on Your Target Audience

An important factor that goes into deciding what social media you should use to promote and advertise your brand is the demographic you’re targeting. We all have at least one grandparent that uses Facebook, but I doubt you know of any old people.

If your brand is targeted towards a younger demographic, say generation Z and millennials, then your best bet would be Instagram. Known for its youthful image, Instagram’s user base is mainly composed of users under the age of 30, and that too predominantly in the 13-17 year age bracket.

Facebook, on the other hand, caters to an older demographic, the most prominent of which are millennials and baby boomers. The good thing about this is that these generations are more well off than younger users. Therefore, they are more likely to carry through with a purchase.

Instagram Ads vs Facebook Ads

As expected from a platform that’s as well developed as it is, Facebook offers users the option of choosing from the following different types of ads.

Facebook Ad types

Video Ads: These are pretty self-explanatory—they allow you to showcase your product in video format.

Image Ads: these include one captivating picture of your product or service, along with a persuasive caption and usually a link to buy the product.

Collection Ads: A cover image or video followed by a few product photos.

Carousel Ads: this interactive format allows you to showcase up to 10 images (or videos) in a single post, each with its own link.

Slideshow Ads: Using a slide show of photos, you create a video-like ad, which use combines the elements of motion, sound, and text to maximize engagement.

Facebook Instant Experiences/Canvas Ads: one of the most immersive formats on Facebook, Canvas ads allow for a full-screen experience with a mobile-optimized ad that shows all your relevant advertisement data in one place.

Lead Generation Ads: These ads allow businesses to gather user information via a form.

Instagram Ad Types

Instagram, on the other hand, offers more limited types of ads, but if used correctly, these too can lead to high conversion rates.

Photo Ads: These are the regular images that allow you to showcase your products.

Video Ads: These are ads in the video format. A big limitation, though, is that ads can only be up to 60 seconds. So there is an increased pressure to captivate viewers within a minute.

Carousel Ads: These can contain a maximum of 10 images or videos, with each picture/video being linked to the relevant page on your website.

Stories Ads: Now, this is where Instagram truly shines. Stories ads feature full-screen pictures or videos that users can go through by simply tapping them. They give brands a huge capacity for showcasing their creativity and are highly versatile in getting engagement.

Compare Instagram vs. Facebook Advertising Cost

Nothing worthwhile ever comes free, especially not something that you get to reap such huge benefits from. The same is the case with social media advertisements. However, your final cost will also be affected by other variables like

  • Ad objective
  • Bidding type and amount
  • Audience
  • Ad quality
  • Your industry

You can use ADCostly for getting an estimation of the cost of an advertisement campaign. The tool contains massive data collected from various ad campaigns. You can easily determine the approximated cost of ad campaigns. The tool supports Facebook and all its direct advertising channels such as Instagram, Audience network, and messenger.

As you can see from the above screenshot of the dashboard, we’re in the “ADCOST” tab of ADCostly. You can see different filters here, let’s have an understanding of them.

Network: This is the main advertising platform that will be used for cost estimation. Facebook is the network that ADCostly currently supports. However, the availability of the option for the selection of network is surely there to select other networks too, which may be added in the tool later.

Publisher: A publisher is basically an advertising channel related to the selected network. E.g if we take “Google” as a network, the channels can be display, search, shopping, Youtube, and Admob etc. So, in the present case, the direct advertising channels of Facebook include the Facebook app itself, Instagram, Audience network, and messenger.

Category: A category here indicates the type of products that one is going to advertise. You can select gaming apps, non-gaming apps, eCom, B2B Lead generation, web, and page. One thing that is very important here is that for a good estimation of AdCost, you should select your proper category instead of selecting all.

Advanced: This filter covers ad placement, targeting country, and CTA (Call To Action). There are tons of available options in all of these filters, which are enough to get you a more precise estimation of cost. This filter and its subfilters play a very important role in building a perfect strategy.

Date: The date filter is there to select the date range or the number of days. You can select either specific number of days mentioned or you can select a range of days.

After you’ve selected the filters according to your criteria, you can see the results in the form of graphs and charts. Thus, you can add those estimated values of cost per click, click-through rate, and cost per mille in your strategy from this data.

The Top Campaign section of this tool contains data of the best advertising campaigns. All the filters are the same here as mentioned before. This data fetched from this massive database can be used in crafting a great advertising strategy.

FB and insta ad comparison

ADCostly can be used to check which placement is better and which advertising channel can help in this. If the tool shows more conversions via Instagram in your niche, then you should go for it and vice versa for other publishing channels of Facebook.

We hope that this article has helped you in understanding the value that you can add to your strategy by estimating the approximate cost and understanding the difference between the two platforms.

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SEMRush Brings It’s First Digital Marketing Conference to India https://www.digitalsrc.com/blog/semrush-brings-its-first-digital-marketing-conference-to-india/ https://www.digitalsrc.com/blog/semrush-brings-its-first-digital-marketing-conference-to-india/#respond Tue, 05 Nov 2019 16:14:46 +0000 https://www.digitalsrc.com/blog/?p=1834 Use “SEMrushFA” and get 30% off when you register for SEMRush Digital Marketing Conference. One of the key challenges of being a digital marketing professional is to keep your self updated with the ever-changing landscape and probably one of the most enjoyable ways of doing this is to attend some industry conference with great speakers. […]

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Use “SEMrushFA” and get 30% off when you register for SEMRush Digital Marketing Conference.

One of the key challenges of being a digital marketing professional is to keep your self updated with the ever-changing landscape and probably one of the most enjoyable ways of doing this is to attend some industry conference with great speakers.

While I have attended marketing events across the world, this year SEMRush has brought an awesome event to India. The SEMRush Marketing Show is scheduled for 5th of December in Bangalore and you get to listen to some top industry experts like Larry Kim, Purna Virji and Aleyda Solis.

And of course, besides the content, this is also a great opportunity to network with fellow marketers. If you have not registered for the event yet, you can do it here.

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33 Funny SEO Jokes – New and Original SEO Jokes in 2019 https://www.digitalsrc.com/blog/funny-seo-jokes-new-original/ https://www.digitalsrc.com/blog/funny-seo-jokes-new-original/#respond Sun, 21 Jul 2019 19:51:05 +0000 https://www.digitalsrc.com/blog/?p=1816 I did a post on SEO jokes long back and the post still continues to get a lot of traffic. Most of them are classic timeless SEO jokes, but while reading them today, I felt I should do a new version with some updated, modern SEO Jokes. Jokes are best when they are relevant and […]

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SEO jokes

I did a post on SEO jokes long back and the post still continues to get a lot of traffic. Most of them are classic timeless SEO jokes, but while reading them today, I felt I should do a new version with some updated, modern SEO Jokes. Jokes are best when they are relevant and new; when people can relate to them easily, hence this collection of modern funny SEO jokes.

To be honest it is very difficult to track back the actual source of the SEO jokes as many of them has been published across multiple websites. I have collected these funny SEO jokes from across multiple websites, but to add a drop to the ocean, I have also added one of my original SEO joke that you will not find anywhere else – till someone else copies it :p

I have also included some PPC jokes in this and collating some jokes on general marketing jokes but that’s for another post. For now, enjoy these SEO jokes.

The original SEO joke

How does an SEO get a divorce? They Disavow

New & Funny SEO Jokes

The local church emailed earlier… They wanted us to see if we can improve their Conversion Rates.

The England international football team got in touch. They need more goals set up… And don’t want penalties.

What did the victim say to the SEO stalker? Nofollow!

How does @Google decide who to hit hardest with Penguin updates? – Flipper Coin!

What do the Penguins @Google use to catch their fish? – Link Bait!

What do you get if you cross a Penguin and a Panda? A Ranking Problem!!

Why have all Penguins been left out of the Antarctic world cup team? Because they cause too many penalties!

Funny SEO Joke

Knock Knock SEO Jokes

Knock knock. Who’s there? No one because all of your rankings have gone!

Other Funny SEO Jokes

An SEO couple had twins – for the first time they were happy with duplicate content

Why do SEOs love the farmer’s market? .Lots of organic content.

Why did the SEO cross the road in a blindfold? – To get hit with traffic

What’s common between an SEO and Chiropractor? They both fix bad backlinks

What do you call an SEO Expert who sells vans? – Danny SellAVan

The hotel put me on room number 404. I searched and searched but could never find it.

Coffee.com was struggling with its SEO, we found they had a problem with the Caffeine update.

Received an urgent call from an online business – they wanted guaranteed search engine ranking for their new website in a month’s time. I said not a problem; in fact, I will also throw in a Unicorn for free.

What’s the difference between SEO and a Thesaurus?

Nothing, none, nada, squat, zip, zilch, diddly, zippo…

Your son tells you he wants to go play in the sandbox, you tell him it doesn’t exist.
And if he does play in it you’re afraid you won’t see him for the next 12 months

What is a black hat SEOs favourite food: SPAM

A SEO expert walks into a bar, bars, public house, tavern, Irish pub, pub, watering hole to drink alcohol, wine, beer, whisky, liquor…

You know you are desperate for an answer when – you look at the second page of Google

You are only as strong as your weakest link

modern seo joke

Funny SEO Pick Up Lines

Hey girl, watch out for penguin, you are over-optimized for “Gorgeous”

Hey girl, you make my heart flutter like a hummingbird

Hey girl, I would like to be the authority in your niche

PPC Jokes / Paid Search Jokes

How do you get people to notice you online? You have to really make an impression.

What do religion and paid search advertisers have in common? They really want people to convert.

What do you call a landing page in a tropical island? A destination URL

What’s a pirates favourite PPC Metric? CTRrrrrrrrr

The local Chiropractor are using a few PPC ideas in their pricing structure. Cost per Click is one idea…

If you have other funny SEO jokes to share, leave them in the comments and don’t forget to check out the 30 SEO Jokes I posted earlier.

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9 Ways to Improve Google Adwords ROI https://www.digitalsrc.com/blog/9-ways-to-improve-google-adwords-roi/ https://www.digitalsrc.com/blog/9-ways-to-improve-google-adwords-roi/#respond Tue, 26 Mar 2019 16:08:28 +0000 https://www.digitalsrc.com/blog/?p=1804 With every passing day, running campaigns on Google Ads / Adwords is becoming crazy expensive with increasing CPC, more and more advertisers coming onto the platform, intensifying competition. However, as a digital marketer, particularly, if you are a performance marketer, you cannot run without Google Ads, given the immense reach and potential the platform offers. […]

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Improve Adwords ROI

With every passing day, running campaigns on Google Ads / Adwords is becoming crazy expensive with increasing CPC, more and more advertisers coming onto the platform, intensifying competition. However, as a digital marketer, particularly, if you are a performance marketer, you cannot run without Google Ads, given the immense reach and potential the platform offers. But what you can do is work on your campaign to improve Google Adwords ROI for every dollar you spend.

The operating premise of a successful Adwords campaign is to acquire the maximum number of leads/sales/revenue at the lowest possible cost and if you manage to do that you will get a Positive ROI on your Adwords. In this blog, we are going to talk about X ways that are sure to boost your Google Ads campaign and improve your Google Adwords ROI.

For those of you who are not familiar with the concept of ROI – ROI is the abbreviation for Return on Investment and while I plan to do a much more detailed post on the nuances of calculating the Adwords ROI, for now, let’s stick to the simple formula  –

ROI= ((Revenue-Spend)/Spend)*100

ROI is expressed as a percentage.

So if you spend $100 on ad campaigns and generate a revenue of $500, your ROI is –

((500-100)/100)*100=400%

Now, let’s get on to the specific strategies on how to improve your Adwords ROI.

Analyze your search terms report

The search terms report is probably one of your biggest assets in improving campaign performance. The search terms report is a list of search terms that users have used in actual searches on Google, that triggered your ad to show on the search network.

To access your search terms report, go to the Keywords link in your left-hand navigation in the Adwords console, select the keyword for which you want to view the search terms and then click “Search Terms” at the top of the page. This will display the search terms for those selected keywords along with relevant stats for each one of them. You can also use the download button on top-right to export the data into Excel.

Now let’s look at how the search terms report can help you improve your Adwords ROI. There are actually two ways this can benefit you.

Negative Keywords to Avoid Wasted Spend

Keywords are those that advertisers bid on, and search terms are the actual words or phrases users type into Google. When you will look into the search terms report, you will often come across terms that are completely irrelevant and you are paying for every click you get on them. For example, if you have the keyword “web development” ( phrase match) in your keyword list, it can trigger ads for search terms like ‘web development jobs’ – in this case you know the user is clearly looking for a job and not a prospective client.

It should be a standard practice to look at your search terms to identify such irrelevant search terms and at them to your negative keywords list. A very basic exercise but this can save you a ton of money, directly improving your Adwords ROI.

Identify and Add High Converting Search Terms

The search terms report will also help you identify some terms that are more commonly used by users and are also giving you conversions. For example, the “web development” keyword might also trigger a search term, ‘magento web development for e-commerce’ and you notice that your key skills being Magento, you are getting a lot of conversions from this. What do you do? You should be adding such high converting search terms in your campaign as Exact Match. This will ensure you get a better impression share at a relatively lower CPC for the term. More conversions, lesser cost.

Misspellings & Typos – Low-Cost Conversions Improve ROI

Let’s face it, typos happen with everyone – to the extent, 10% of all search queries are misspelt! While we target all possible keywords one thing that we often miss out are typos and misspellings. The competition for misspelt keywords is much lesser making it easier to get visibility with minimal bids. Because there are very few people bidding for those misspellings and typos, the CPC on those terms are often much lesser than the correctly spelt keywords, whereas there is no difference in the user’s intent.

Using these misspellings and typos, will likely get you very few clicks but the best part is that these clicks could come really cheap and with as strong an intent as the original keyword – often times delivering conversions.

Google does offer the “close variant” option by default, so you’re already accounting for misspellings, singular or plural forms, acronyms, abbreviations and stemming (“getting a phone charger” instead of “get a phone charger”) but having them included in your ad group as exact or phrase in most cases gives you better control and more clicks at reduced CPC.

Here’s a tool to find misspelt and typo for your keywords.

Improve Ad Relevance with Dynamic Keyword Insertion – DKI

More relevant ads => Better Click through, Better Quality Score => Lower CPC, Better Conversion(possibly) => Improved ROI

Using Dynamic keyword insertion can significantly improve ad relevance and consequentially improve your Adwords ROI. When users see their exact search terms in the ad they are more likely to click. Improved CTR, can directly improve your Quality Score and reduce your CPC. Lower cost would directly lead to improved ROI on your Adwords spend.

If you are not familiar with DKI, here’s a quick refresher on how DKI works –

Dynamic keyword insertion (DKI) is an advanced feature that dynamically inserts a keyword from your ad group that matches the real search query into your ad copy in real time. Your ads will automatically match what the user is looking for, making it more relevant.

Let’s say you create Google Ads for your earphones business and you want to use DKI for the ad headline ( you can also use in the ad description lines).

While creating the ad you must include the following code:

Headline: Buy {KeyWord:earphones} today!

Now see what happens when users are searching online to buy earphones:

Search Query: waterproof earphones

Your Ad Headline: Buy waterproof earphones today!

Search Query: earphones with mic

Your Ad headline: Buy earphones with mic today!

These ads resonate much better with your customers as compared to a generic ad like, “Buy earphones today”.

However, note that if the search term is too long, the word after the colon will be inserted ({KeyWord:earphones}) (the character limit for headlines is 30). Also, if the searched term is not an available keyword from your ad group, the word after the colon shows as the default.

Qualify Users Through Your Ads – Improve ROI by Lowering Spend

When you are running your Google Ads campaign with a focus on improving your ROI, you need to be clear about one thing – you just don’t need clicks, you need clicks that convert. Getting too many clicks mean higher cost, so it is important that you know how to reduce unwanted clicks, which reduces your cost and improves your ROI.

The way you write your ads can actually help you filter out unwanted clicks, thereby reducing your overall ad spend. Often times you will have some qualifying criteria for your leads/ prospects. You should try to work this into your ad copies. For example; you are an SEO consultant but you require a minimum monthly fee of $500 to take up any contract. If your ad says, ‘Expert SEO Service’ it is likely to attract clicks from anyone who is looking for SEO services, but if your ad says “SEO Services From $500”, prospects who do not have the minimal budget of $500 are most likely not going to click – saving you a bunch of money in wasted clicks.

Such filtering through ad copies can be done based on various parameters, like cost, location, specificity of service or any other qualifying criteria that you would use for your business. Also, more specific ads, help set the user’s expectations right, which in turn improves conversion. Now, this combined effect of reducing unwanted clicks and increased conversion rate will directly result in improved ROI for your Adwords spend.

Single Keyword Ad Groups – SKAG

Your account and campaign structure also affects the campaign performance and can have a direct impact on the ROI of the campaign. Single Keyword Ad Group ( SKAG) are one of the most powerful Adwords strategies that can deliver multiple benefits, all of which culminate into improved ROI on the overall Adwords campaign spend.

SKAG, as the name suggests, is a strategy where you use a single keyword in each ad group. SKAG as a topic should ideally be a post in itself as the benefits are multifold and the technicalities should also be understood in full.

At an overview level, SKAG would involve creating ad groups with a single keyword and include multiple match types of the same keyword. It is advisable to include Modified Broad Match, Phrase and Exact match. The Modified Broad Match and the Phrase match helps to capture the different search terms arising from the keywords, however, because we are just using one keyword the terms are still relevant and closely related. Also, using SKAG ensures that your ads are highly relevant to search terms – it necessarily creates an opportunity to write ads that are closely related to the keywords.

Now how does SKAG exactly help in improving Adwords ROI?

If SKAG is implemented right, there are multifold benefits –

  • You will have better control over where your ads show up – for which keyword they show up and where they don’t. Reduce wasted spend.
  • You will have a stronger control on which ad shows up for which search term/ keywords. Increased ad relevance result in higher CTR.
  • Higher CTR and increased ad relevance result in improved quality score. Improved Quality Score translates to better Ad rank / Lower CPC.

While writing this, I feel that I should definitely do a much more detailed post on SKAG. But to summarize, use of SKAG, results in cost savings while improving the quality of traffic received through ad campaigns ad this clearly helps improve conversions.

Location Targeting

Location targeting is one of the most common targeting feature used by almost every advertiser, then why am I talking about it here? Well, there are a couple of features that you can use to improve your campaign performance and also save money on wasted clicks.

Radius Targeting

This is a common feature and been there forever and this can do wonders to your conversion rate. There are multiple cases where this can be used. Particularly if you are a business where clients walk-in to your establishment, Radius targeting is definitely your friend. Though it depends on the nature of the business, how famous it is and various other factors, most walk-in type businesses get their customers from their surrounding area and doing a location targeting around your business address gets you the customers that are most likely to convert. Higher conversions = Improved ROI.

Location Options

While you choose your location targeting, Google also offers location targeting options, which is hidden just below and by default you are opted in to “People in, or who show interest in, your targeted locations (recommended)” – which is also Google recommended option. But like many other Google recommendations, it increases your clicks and consequentially ad spends but not necessarily conversions. With this option on, a person who might not be in your target area will still see your ad if he shows interest in your target area. What can you do? Instead of the recommended approach, select the next option, “people in your targeted locations” – and once you do that your ads will show only to people who are physically present in your target locations. This reduces a lot of wasted clicks and spends coming from people whom Google think is interested in your ads but might not be in the location to do business with you. Reduced wasted clicks and spends = improved ROI.

Shoot up Conversions with RLSA – Ad ROI Improves

RLSA (Remarketing Lists for Search Ads) is an extremely powerful feature that allows you to target search ads to users who have previously visited your site. While retargeting o the display network is also powerful, retargeting on search network (RLSA) can actually put your conversion rate on steroids, if done right.

Remarketing ads give your business a second chance to convert customers who are already aware of your business. The combined effect of the users high intent with their familiarity with your brand and offering creates a very potent situation for increased conversions.

Here are some RLSA tactics that are a sure fire way to bring back customers:

  1. Optimize bid adjustments for existing keywords for retargeted users only. Here just add the remarketing list to existing search campaign and adjust bids for each list. Paying a tad bit higher for this audience makes complete sense as this traffic is likely to convert at a much higher rate.
  2. While using RLSA, it is advisable to also bid on broad keywords. This helps your ads to get visibility with the users even if they are not searching for your exact keyword but something related and relevant. Even bid on your competitor names and similar products names.
  3. If your RLSA lists are well segmented based on user behaviour ( which product pages they have visited, what have they done on your website etc), you can actually have them on separate campaigns and ensure that the ads served are customized to appeal to those specific segment. This will not only improve CTR but also can improve the chances of conversion.

Using RLSA effectively can significantly boost your conversion rate and lower cost per conversion, consequentially improve your Google Ads ROI.

Mine your competitors

There are a couple of things that you should do to take advantage of your competitors.

  1. Advertise on your Competitor Brand Names: You cannot include their brand name in your ads as per Google’s guidelines but you can definitely have them in your keyword list. This will land your ads directly in front of users looking for your competitor; and if you’re persuasive enough you have a fair chance of eating a slice of your competitor’s pie. Now, why is this part of the ROI strategy? Competitor brand names are often not excessively competitive, you can get clicks and conversions at reasonably low cost.
  2. Consider Competitive Intelligence: Use a tool like SEMRush to look into competitor details. You can actually see all your competitor’s keywords, ad copies and landing pages. Make sure you go through them in details and this can expose a lot of hidden opportunities for more clicks and conversions. You can get a free trial of SEMRush here.

You can read this SEMRush review on how to get detailed competitive intelligence using the tool.

Improving Landing Page Improves Ad ROI

Increasing your Conversion Rate is one of the most effective ways to increase your Adwords ROI. While all the above pointers mentioned earlier helps to reduce wasted clicks, get low-cost clicks, improve conversion rate etc, all of which results in increased ROI for ad spend, they were all part of campaign management. However, a well-optimized landing page can also help increase your conversion rate dramatically, resulting in improved ROI for the campaign. While most campaign managers optimize their landing pages, here is one tip that will help you further.

Using a little scripting you can actually customize your landing page to show the exact keyword and related content to what the user has searched for. How does it help? Well, for a starter when the user finds the exact term they searched for after they have clicked through to an ad, they are likely to be more engaged and the chance of conversion increases. Also, these customized landing pages create a lot more synergy between the search term, the ad and the landing page content, which also results in improved quality score. This further helps with lowering cost and improving ad ranks.

In summary, if you are looking to improve your Adwords ROI, you should focus on a few key objectives –

Reduce Cost

  • By removing wasted clicks
  • Getting Clicks at lower cost
  • Improving quality score

Increase Conversions

  • Better targeting
  • Focus on conversion optimization

If there are other tactics that you think can help to improve your Adwords ROI, feel free to leave a comment and share your views.

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Spyfu vs SEMRush : Which is the Better Tool for SEO https://www.digitalsrc.com/blog/semrush-or-spyfu-which-is-better-seo-tool/ https://www.digitalsrc.com/blog/semrush-or-spyfu-which-is-better-seo-tool/#respond Tue, 18 Sep 2018 16:55:54 +0000 http://www.digitalsrc.com/blog/?p=1741 I actually wrote a summarized version of this on Quora but then thought of doing a more detailed comparison of Spyfu vs SEMRush for SEO in this blog. Spyfu or SEMRush – it is a common question for many search marketing professional, both are great tools and choosing the right option isn’t easy. In this […]

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semrush vs spyfu better SEO tool

I actually wrote a summarized version of this on Quora but then thought of doing a more detailed comparison of Spyfu vs SEMRush for SEO in this blog. Spyfu or SEMRush – it is a common question for many search marketing professional, both are great tools and choosing the right option isn’t easy. In this blog post, we are however considering the tool only from an SEO perspective and that makes the scope considerably easier. SEMRush is clearly the best when it comes to SEO, and I will explain why.

Spyfu offers some of the SEO features similar to SEMRush that are mostly linked to competitive intelligence. You would be able to –

  • Keep track of your competitor’s SEO rankings
  • Track your SEO Rankings
  • Keep track of competitor’s SEO keywords
  • Group keywords into groups for better planning your SEO campaign
  • Check competitor’s SEO backlinks

However, the fact is SEMRush does all of these and a lot more that can really take your SEO to the next level.

Spyfu vs SEMRush for SEO Keyword Research & Intelligence

With SEMRush, one of the key proposition is the depth of keyword research that the tool offers. There are loads of keyword research tools in the market but SEMRush is really good at it. With SEMRush, you can

  • Find your competitor’s keywords and their SEO rankings (similar to Spyfu)
  • You can initiate a keyword research from a seed keyword
  • Keyword magic tool: This is really cool. This not only shows you a list of keywords but the keywords are already grouped by seed words ( similar to Spyfu’s keyword grouping). Besides, there are a bunch of filters available for you to easily identify the right keywords you want to target from the long list it produces on your seed word. You can filter by word count, match type, keyword difficulty, SERP features and more. Also, another feature in the keyword magic tool is the “Questions” – where the tool identifies specific Questions that are being searched in Google for your keywords. And of course, you can export all these data to excel for further analysis and making decisions.
  • Keyword Difficulty Tool: This helps you identify the relative difficulty of the keywords as well as provides details on the keyword trend as well as the SERP features available on that keyword.

SEMRush SEO Keyword Research

Other articles on Spyfu vs SEMRush for Keyword Research

What Keywords are my competitors using

SEMRush Review Best Keyword Research Tool

Spyfu vs SEMRush for SEO Backlink Research

Besides keyword research, another important aspect of SEO is backlink and SEMRush does an awesome job at Backlink research as well.

Backlink Analytics & Audit Tool: Just by entering the domain you can have a very detailed link audit and analytics report, which not only shows the number of links but also detailed analytics by domains, IPs, TLDs, backlink type (image, text etc) follow-nofollow, by country, anchor text etc

And remember this tool is not just for your domain but you can and should use it on your competitor domains to get all the relevant intelligence.

SEMRush SEO Backlink Audit

Backlink profile SEO for SEMRush

Link Building Tool: This is a complete tool that would help you identify the right link targets for your website. Once the targets are identified and selected the tool also helps to get detailed information about the website you’re viewing and the people affiliated with it. You can see contact information, social web information, links to your website, and initiate contact right from there.

Toxic Score: SEMRush has something called toxic score which basically identifies which of the links are toxic, harmful to your website. The higher the score the more toxic is the link. Once you have run a backlink audit on your site you can see the toxic links easily and there is a very easy workflow to add this toxic link to a disavow file and then submit to Google.

SEMRush for SEO Content Optimization

Besides keyword research and backlinks, the other key piece in any SEO strategy is content and content is even more crucial today as it becomes increasingly difficult to build links. SEMRush provides a lot of help in this whereas Spyfu does not provide any support on content.

SEO Content Template: The way this works is that you enter your keyword and the geography you want to target, you can also specify if you want to customize the content for specific device (e.g, desktop or mobile) and the tool analyses the top 10 content ranking for that keyword and gives recommendation on how your content should be. The recommendation they provide is pretty detailed including semantically related words, backlinks, readability, text length, use of heading tags as well as a detailed list of all the links so you can review the content manually if you would like.

SEMRush SEO Content Template

SEO Writing Assistant: Not sure if they have launched this tool commercially yet but this is available on Product Hunt. I do a lot of my writing on Google doc and I love the fact that this is available as a plugin to Google doc.

The plugin connects to the SEO content template that you have created inside SEMRush and then as you write the content, it evaluates and provides recommendation based on the template. You will find a lot of helpful info using this SEO writing assistant plugin including Ease of reading, displayed as a readability score, word count, other recommended keywords that you should cover besides your core keyword and also an overall score on how your content stands against benchmarking. This definitely helps a lot with optimizing SEO content.

If you have already written a piece of content, you can still create an SEO Content Template in SEMRush and then use this SEO Writing assistant to evaluate and optimize it.

Topic Research Tool: One of the common problems faced by content marketers is to keep producing interesting content that is relevant to your business as well as interesting to your audience. SEMRush’s topic research tool is another great tool – you enter your target keyword and the tool will generate a wide range of content ideas around your keyword. The content ideas are basically content that has been published on the web about your keywords as well as a diversified range of topics on recommended keywords that can greatly improve your organic traffic. The tool provides Top ten headlines that have the most links on the topic as well as top 10 questions on the topic. And it also has a mindmap for topics that can be ideal to come up with new content ideas.

Other SEO Tools in SEMRush

Besides the above-mentioned tools, SEMRush has a bunch of other SEO tools that are equally helpful.

SEMRush On Page SEO Checker: This is a little more extensive than the typical on-page SEO tools. You will need to add the page you want to analyse, enter the keywords and go through a few other setup steps for the project. Once the project is set up and ready you will get a very detailed report comprising of technical SEO ideas, SERP feature ideas, Semantic Ideas, content ideas and a bunch of other info. You can also get some UX improvement ideas if you have connected your Google Analytics with SEMRush. It also provides an estimation of how much your traffic can improve if you implement all the recommended features.

Position Tracking: You can enter the keywords that you would like to track for your domain and the SEMRush will keep the rank tracking for your domain. What I like about SEMRush’s rank tracking capabilities is that you can view your current rankings as well as previous ranking and the change in ranking. It also tells you the SERP feature available for the keyword and which URL in your website is ranking for that keyword.

SEMRush Sensor: This is a unique feature in SEMRush. This indicates the volatility in SERP and you can narrow this down by verticals, filter by geography or device. This could be useful to keep a track of which sites suffered/ gained the most during a Google Update as well as you can refer back to the volatility score if you see a sudden drop or surge in search engine traffic for your website.

Spyfu vs SEMRush Competitive Intelligence – SEO Competitive Analysis

SEMRush is obviously known for the competitive intelligence it provides and that is where the main competition is with Spyfu – whether SEMRush or Spyfu provides better SEO competitive intelligence. As explained above, in general, SEMRush is way more powerful for SEO compared to Spyfu. In terms of competitive intelligence both Spyfu and SEMRush provides some competitive intelligence and analysis of competitor’s keywords and backlinks though I found SEMRush to be relatively better.

Spyfu allows comparison of three domains whereas SEMRush allows comparison of up to 5 domains.

Keyword Gap: The keyword gap tool allows you to compare up to 5 domains based on their keywords ( organic keywords, paid keywords and even PLA keywords) and you can look at the data as either unique keywords for any of the domains or common keywords amongst the domains or even a full list of all keywords across your domains based on your needs. For each of the keywords, you will also get to see the domains rankings as well as a bunch of other related data for the keywords.

Competitive Keyword analysis for SEO

Backlink Gap: This allows you to compare backlinks up to 5 websites. The tool lists all the links across all the competing sites along with the Authority Score of the respective links. It also shows which link is for which website and also if a link is present across multiple websites.

SEMRush SEO Backlink Analysis

SEMRush is a great tool for SEO and provides a host of other competitive intelligence and though this discussion is specifically about SEO, I must mention that SEMRush is a complete tool that can support you across paid search, social media and your complete digital marketing needs. Spyfu is a good tool but if you are asking me to make a choice between Spyfu vs SEMRush, I would any day pick SEMRush as a much better and complete SEO tool.

Also read: Comparison of Spyfu vs SEMRush vs KeywordSpy vs Ispionage

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GDPR Compliance for Google Analytics : How To https://www.digitalsrc.com/blog/gdpr-compliance-for-google-analytics-how-to/ https://www.digitalsrc.com/blog/gdpr-compliance-for-google-analytics-how-to/#respond Fri, 25 May 2018 14:48:55 +0000 http://www.digitalsrc.com/blog/?p=1658 Google Analytics is by far the most popular web analytics application that is used across the world. It is used both by individuals and small companies to large Fortune 500 brands. As per this study in 2015, almost 70% of Fortune 500 used Google Analytics as their web analytics platform. If you are one of […]

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Google Analytics is by far the most popular web analytics application that is used across the world. It is used both by individuals and small companies to large Fortune 500 brands. As per this study in 2015, almost 70% of Fortune 500 used Google Analytics as their web analytics platform. If you are one of those millions of Google Analytics users and you are in Europe or deal with clients/ visitors from EU, you need to ensure that you are GDPR compliant.

While we love to rely on Google and think that they will take care of everything for proper GDPR compliance there are few things that you need to do too.

At a very broad level GDPR asks you not to collect and process any personal data without the consent of the data subject (user). Now before you tell me that Google Analytics data is anonymized and aggregated, let me show you couple of personal data points that could be captured in Google Analytics and put you on the wrong side of GDPR.

  • Google Analytics captures IP addresses which is considered as Personal Data under GDPR
  • Also, if you are passing any PII through your URLs ( typically happens when you are using GET method to submit form data or you are trying to personalize user experience) you might end up with URLs looking like www.yourdomain.com/?name=x&email=abc@gmail.com . Now all these URLs are captured in Google analytics and you are necessarily sharing this PII with Google. This is against Google’s T&C as well as could mean serious trouble for you from GDPR perspective.

So how to make Google Analytics GDPR Compliant

Anonymize IP Address
Google Analytics does provide you an option to anonymize IP addresses. If done properly Google will anonymize the users IP address while still in memory and the data will be written to disc for processing only after the IP addresses have been anonymized. If you are interested in the technical details, you can read the technical explanation here.

How to Anonymize IP Address in Google Analytics for GDPR Compliance

This again will depend on the version of Google analytics code you are using. There are three versions that most people are using. You are either using universal analytics using ANALYTICS.JS or GA.JS or the latest GTAG.JS.

Anonymize IP for analytics.js

<script>
(function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,’script’,’//www.google-analytics.com/analytics.js’,’ga’);
ga(‘create’, ‘UA-XXXXXXX-X’, ‘auto’);
ga(‘set’, ‘anonymizeIp’, true);
ga(‘send’, ‘pageview’);
</script>

Your analytics code probably looks like the one given above. Look at the highlighted line. You need to add that one line of code to anonymize IP address and it is important that the line is set before the ga(‘send’, ‘pageview’); line.


Anonymize IP for gtag.js

This is the latest Google analytics code and if you are already using gtag.js, you can follow the below process to anonymize IP for GDPR compliance.

In your gtag code you will notice the following line –

gtag(‘config’, ‘UA-XXXXXX-XX’);

This needs to be replaced with

gtag(‘config’, ‘UA-XXXXXX-XX’, { ‘anonymize_ip’: true });


Anonymize IP for ga.js

In case you are still using the old ga.js Google analytics library, you can try using the below code. Note the line highlighted, you will need to add that to the script.

<script type=”text/javascript”>
// Old Script
var _gaq = _gaq || [];
_gaq.push([‘_setAccount’, ‘UA-XXXXXX-XX’]);
_gaq.push([‘_gat._anonymizeIp’]);
_gaq.push([‘_trackPageview’]);
( function() {
var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);
})();
</script>

How to Remove Personal Data from Google Analytics for GDPR Compliance

Now let’s talk about how to remove the personal data that we might send to Google through URL parameters. It is not just important for GDPR compliance but it is also important for ensuring that you are compliant with Google Analytics’ terms of service.

You should ideally try to remove any PII right at the collection level of Google analytics and this requires some coding skills. Two excellent solutions for this has been given below and you can use any one of them that works for you.

Simo Ahava’s Solution to Removing PII from GA

Brian Clifton’s Solution to redact PII from GA

If you have anonymized all IP addresses and are not capturing any PII in Google analytics, you should be ok with GDPR compliance.

If you are a marketer like me and looking to ensure proper GDPR compliance across your marketing function, you can refer to this GDPR Checklist for Marketers Infographic.

This is not a legal advise about GDPR and if you have any doubts or concern, please consult with a legal professional.

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GDPR Checklist for Marketers [Infographic] https://www.digitalsrc.com/blog/gdpr-checklist-marketer-infographic/ https://www.digitalsrc.com/blog/gdpr-checklist-marketer-infographic/#respond Wed, 23 May 2018 18:31:12 +0000 http://www.digitalsrc.com/blog/?p=1649 With GDPR coming into play from 25th May, 2018, both marketing and IT teams across organizations are trying their best to be compliant. If your company is in the EU and / or process information about EU citizens you need to be GDPR compliant. Many companies based outside of the EU may also hold / […]

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With GDPR coming into play from 25th May, 2018, both marketing and IT teams across organizations are trying their best to be compliant. If your company is in the EU and / or process information about EU citizens you need to be GDPR compliant. Many companies based outside of the EU may also hold / process data relating to EU citizens and they need to consider GDPR too.

As marketers, we collect enormous data about every individual user / prospect through sophisticated CRMs, marketing automation and analytics systems. Consequentially GDPR will have tremendous impact on how marketing processes run and in many cases will need significant overhaul of entire marketing function. We have created this simple GDPR Checklist for Marketers which will help understand the requirements and be compliant.

Click image for larger view

GDPR Checklist for marketer

Click image for larger view

GDPR Checklist for Marketers

Start with Privacy Policy

Review and update your existing privacy policy. Ensure –

  • It is concise, transparent, easily accessible and written in plain language
  • It provides a clear overview of how you will use the data
  • Provide the identity and contact details of the data controller and   data protection officer
  • Clearly identify all third-parties who have access to the data

Review existing contact database

  • Check if the existing database is completely opt-in and if the opt-in consent has been recorded
  • You need to re-confirm opt-in for emails where
    • contacts are sourced from third-parties
    • No opt-ins are recorded
    • unspecific opt-in
    • No opt-in for certain ways you wish to use the data

Get opt-in from existing subscribers

  • It is advisable to run a campaign to get opt-in from existing subscribers and record them
  • This might require a series of emails and the opt-in rate is typically very low, unless your existing list is already a solid opt-in
  • Make sure your opt-in email clearly mentions how you will use the data
  • If user do not opt-in it is advisable to delete the users from your database

Review all website forms

  • Forms are the primary point of data collection on any website and you need to ensure your forms have the relevant explicit opt-in mechanisms, for collecting new user information
  • Ensure opt-in consent is recorded explicitly for each purpose for which you want to use the data.

Get your sales team onboard

  • In most cases it is your sales team that reaches out to your customers that the marketing team collects
  • Educate your sales team on the implication of GDPR. You can reach out to a user only for the purpose he has given the consent.
  • So if a user has subscribed to your newsletter while downloading a whitepaper – he has not consented to receive emails/calls from your sales team.
  • Establish a process to record consent for contacts your sales team sources from trade-shows and other channels

Review third-party data sharing

  • Review all third-parties who has access to your data. Do they need access to all of it? What do they use it for? Revioke access where possible.
  • For all external partners / vendors who access your data, confirm that they are GDPR compliant, ask them on what they are doing to ensure compliance
  • if you are using Google analytics, anonymize IP addresses and ensure you are not collecting or sending any PII to Google

Audit and sign-off from legal

  • Document everything that you have done to be GDPR compliant.
  • Ask your legal team/counsel to conduct a thorough audit of all your marketing assets and processes and sign off on it
  • While involving legal is expensive, the fines involved are way heavier, so better be safe than sorry.

This is a basic step by step guide that will help your marketing function to be ready for GDPR compliance, however, this is not legal advise, nor is this exhaustive. It is advisable to go through GDPR – www.eugdpr.org in details and understand the full extent of this regulation and take professional legal advise where needed.

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AMP Landing Page Builder Tool – Instapage Launches a Killer Feature https://www.digitalsrc.com/blog/amp-landing-page-builder-tool-instapage/ https://www.digitalsrc.com/blog/amp-landing-page-builder-tool-instapage/#respond Wed, 04 Apr 2018 19:28:32 +0000 http://www.digitalsrc.com/blog/?p=1638 I have been a fan of Instapage for long and have recommended this as a landing page solution to many. In fact, I wrote a detailed Instapage review sometime back. But today I came across an update that is nothing short of a brilliant good news for any marketing professional. Instapage is now partnering with Google […]

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AMP Landing Page Builder

I have been a fan of Instapage for long and have recommended this as a landing page solution to many. In fact, I wrote a detailed Instapage review sometime back. But today I came across an update that is nothing short of a brilliant good news for any marketing professional.

Instapage is now partnering with Google to create AMP landing pages. For those of you that are still not initiated to AMP,  Accelerated Mobile Pages (AMP) is a framework for publishers to create fast-loading web pages. Google announced this on October 2015 and since then more than 4 billion AMP pages have been published. In this mobile-first world, AMP is the perfect solution for delivering a fast loading, great user experience.

Building an AMP page definitely requires a decent level of technical skills and I have still not come across any landing page builder tool that supports AMP. If Instapage successfully creates this AMP landing page builder, this will enable marketers to create AMP landing pages at scale, delivering a much better user experience as well as ( hopefully) improving Adwords quality score because of the faster loading time.

Why Go for AMP Landing Pages

  • Page load time is one of the strongest reasons for a high bounce rate. With AMP landing pages load time will drastically come down, improving campaign performance.
  • As per Search Engine Journal, Conversion falls by 20% for every additional second your site takes to load.
  • Econsultancy reported, 40% of customers will leave any web page that takes more than 3 seconds to load.
  • And the biggest of all, ad spend on mobile has been steadily increasing and by 2019, 62.5%of Ad spend will happen on mobile. In such a case, as an advertiser can you afford not to optimize your mobile landing page experience?

In the mobile-first future, AMP landing page will be the default standard and not doing it will mean gambling on your conversion rate. With Instapage, you can probably have the first mover advantage, by updating your existing ones and creating new AMP landing pages.

How to Get  Access to AMP Landing Page Builder

Instapage as a platform is highly intuitive and extremely easy to use and integrate into your marketing stack. While this feature for AMP landing pages has not yet been launched officially they have opened up the cue for an early access. You can request early access to Instapage AMP landing page builder here.

Image Courtesy : Instapage.

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