Top 4 SEO Tools You Should Consider in 2022
As SEO gets more and more complicated by the day, the need for SEO tools become more evident. While there are tons of free SEO tools available on the web, the free tools mostly don’t provide the necessary horsepower you need for serious SEO.
Even simpler things like keyword research now need advanced tools that can dig deeper and help identify the long-tail keywords that can actually work. Head terms thrown out by most free tools are not really of much use anymore.
Link building is another area where SEO tools have always been prominent. There are loads of them, free and paid but the paid tools are miles ahead in terms of how they can help analyze your current backlinks, explore new link opportunities, identify toxic links, and several other functionalities.
Overall, a powerful paid SEO tool can make your life a lot easier if you are seriously into SEO.
A Trend in SEO Tools
Another recent trend that I have observed across various SEO tools is the way they are expanding their capability to become more of a suite of tools, rather than a specialized focus on a certain area. SEMRush is probably the biggest example of this, where a simple SEO tool has now expanded to be a one-point solution for all digital marketing needs. AHREF which was also initially launched as a tool specializing in backlink analysis and opportunity has now expanded with other tools like site analysis, content explorer etc. This is an encouraging trend as it takes away the need for investing in multiple tools and also gives an opportunity to have an integrated view of the site across various aspects.
Let’s look at some of the top SEO tools in 2022
SEMRush is much more than an SEO tool. It is a one-in-all suite of tools that caters not just to your SEO needs but across all aspects of your digital marketing needs.
As an SEO tool, SEMRush offers a comprehensive SEO Audit tool, keyword ranking tracker, backlink tracker. It also has a content analyzer tool that can analyze your content for SEO. The Keyword magic tool in SEMRush is particularly useful in identifying otherwise invisible keywords. The content recommendation tool helps identify new topics for creating content, the tool also helps uncover questions around your seed keywords, which could be very useful for content creation.
Besides the SEO tools, SEMRush also offers social media monitoring and posting tool within the same suite.
Also, SEMRush uncovers competitive intelligence about SEO as well as paid search. You can literally dig into competitors’ ad keywords, ad copies, landing pages. Comparing competitor data across various aspects of digital marketing helps you identify new opportunities and help you step up your game.
SEMRush gives you access to the world’s largest database of 20 billion keywords, 310 million ads and 17 billion URLs crawled per day.
SEMRush offers a completely free trial for 7 days, the packages start at $119/month.
Recommend Reading: Comparative review of SEMRush, SpyFu, KeyworSpy and Ispionage
Ahrefs is another highly popular SEO toolset that provides comprehensive SEO intelligence. While the tool initially gained popularity for its prowess with backlink analysis, Ahrefs today offers extensive SEO analysis with granular data.
Ahrefs backlink index gets updated every 15 minutes and the crawler processes over 8 billion pages a day, which speaks volumes about the tech behind the tool.
Ahref also includes a Content Explorer that shows the most shared content on a particular topic, there is also a Keyword Explorer that helps identify new keywords with traffic volume.
The tool also provides some bit of competitive intelligence about competitor backlinks etc. however SEMRush does a far better job at that aspect.
Ahref package starts at $99, you can also pay $7 for a 7-day trial.
An out-and-out SEO tool specializing in link data, probably the most powerful one. Majestic takes pride in having the greatest link index database.
You can run a thorough audit of your backlinks including the usual indicators like anchor text, referring domains, IP, etc.
Where Majestic differentiates itself against other SEO tools that provide link data is in the Link Graph and Link Profile that it provides. Link Graph shows the network around your best links, and Link Profile maps the Trust Flow and Citation flow of direct links. It also provides a backlink history that shows the number of links discovered every day. Majestic also provides a very useful Topical trust flow that categorizes your links into topics and gives an indication of the trust flow to your domain for each topic.
Majestic SEO packages start at GBP 40.
Another excellent and classical SEO tool – rather a toolset. If you are looking for a complete SEO tool, Moz Pro will fit the bill.
Moz Pro offers a solid keyword research tool that helps you uncover various keywords and keyword combinations that you can target. They have a detailed site audit tool built-in. Also, there are several other very useful SEO features like rank tracking and on-page optimization tools.
Moz Pro, like any other good SEO tool, also provides a backlink analysis tool that provides useful metrics about your existing backlinks, anchor text, etc.
MozPro packages start at $99/month
While the four tools mentioned above are clearly the most powerful ones there is no dearth of good quality SEO tools today and every SEO have their own favorite. As I work across SEO, Paid Search, and various other aspects of digital marketing, I find SEMRush to be the best value for money.
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