01.06.2008 in Google Adwords by 1

Guide to Effective Ad Copy for Google Adwords

The quality of your ad copy plays a pivotal role in the success of any paid search campaign. Google Adwords uses Quality Score and most other leading PPC platforms use [...]

30.11.2007 in Google Adwords by 0

Yahoo Beats Google with PDF Ad Service

A beta test of Ads for Adobe PDF Powered by Yahoo opened for publishers, offering placement and tracking of contextual ads alongside Portable Document Format content. DF has been an [...]

22.05.2007 in Google Adwords, Paid Search by 5

How to Improve Your Google Adwords Quality Score?

Before we get down to the importance of Adwords Quality Score, let us first understand what is Quality Score. Though most of my readers might be already more than familiar [...]