02.11.2008 in Google Adwords by 2

Google Updates Adwords Quality Score Again

Google has reported in its Adwords blog that two new changes are coming to the Adwords quality score very soon. First, change is to make the quality score calculation score […]

12.08.2008 in Google Adwords by 1

Adwords Ads Shows 5 Lines of Text

This morning I noticed that Google Adwords ads are showing 5 lines of text in some cases instead of typical 4 line Adwords ads. The 5th line would mention a […]

20.06.2008 in Google Adwords by 0

Adwords Quality Score Includes Page Load Time

Google officially announced that page load time would be considered as a factor in Quality score of landing page for Adwords. Google used to base their Adwords quality score mainly […]

01.06.2008 in Google Adwords by 1

Guide to Effective Ad Copy for Google Adwords

The quality of your ad copy plays a pivotal role in the success of any paid search campaign. Google Adwords uses Quality Score and most other leading PPC platforms use […]

30.11.2007 in Google Adwords by 0

Yahoo Beats Google with PDF Ad Service

A beta test of Ads for Adobe PDF Powered by Yahoo opened for publishers, offering placement and tracking of contextual ads alongside Portable Document Format content. DF has been an […]

22.05.2007 in Paid Search, Google Adwords by 5

How to Improve Your Google Adwords Quality Score?

Before we get down to the importance of Adwords Quality Score, let us first understand what is Quality Score. Though most of my readers might be already more than familiar […]