Saptarshi Roy Chaudhury

Saptarshi - Digital Marketing Consultant

Saptarshi Roy Chaudhury

A digital marketing professional with 20 years of experience in the digital marketing industry. While Search marketing (both organic and paid search) has been his forte, Saptarshi has demonstrated ability in creating integrated campaigns across multiple digital media channels. He has experience with setting up processes, creating strategies as well as hands-on implementation of various aspects of digital media including Social Media, Email marketing, SEO, PPC, Content strategies, affiliates, display & partnerships. During his phase with Havas Digital, he has successfully managed campaigns for some of the major brands like Expedia, Hotels.com, Air France, Fidelity, Capgemini. etc. With an established record of hands-on leadership and team-building skills at the international level, he is considered an effective communicator and focused leader. In his previous role at PurpleTalk, he built the marketing function for a 10-people startup from scratch, to grow into a multi-million dollar company. In his current role, Saptarshi leads complete digital marketing for a global BPM leader. He has also worked as a digital marketing consultant for clients across the world.

AWARDS

  • Top 50 Digital Marketing Leaders by CMO Asia at World Marketing Congress – 2016
  • Top 50 Influential Marketing Technology Leaders by CMO Council & World Marketing Congress – 2015

WORK EXPERIENCE / CAREER PATH

  • 2018 – till date: Director Marketing, Firstsource Solutions
  • 2010 – 2018: VP Marketing, PurpleTalk Inc.
  • 2007 – 2010: Manager Search Marketing & Analytics, Havas Digital
  • 2004 – 2007: SEO Team Lead, Digital Avenues
  • 2004 – 2005: Customer Care Associate, Tracmail
  • 2003 – 2004: Customer Response Executive, Reliance
  • 2002 – 2003: Online Marketing, 123Greetings.com

CONSULTING

I have worked as a digital marketing consultant for clients across the world, on a variety of projects ranging from simple and straightforward SEO/SEM campaign set up and management to complex conversion optimization, revenue optimization, full-scale web design and development to strategic involvement at the corporate level. I have worked with clients both small and large, ranging from solo entrepreneurs to multi-million dollar enterprises.

CLIENTS FROM 12 COUNTRIES

CLIENT’S SPEAK

Saptarshi (Rishi) created our website, and gave us very valuable advise in the process. At first we were a little skeptic about outsourcing to a complete stranger, but at the end it turned out to be a great experience.We were very satisfied with the results, and the professionalism along the way.We are glad we made the decision to hire Rishi, and will do it again in the near future.”
– Mike Bernal
President, MAB Construction Systems LLC

“Rishi has been in charge of some of the online marketing initiatives for MockingBird Properties and has done a commendable job in promoting the property websites. He was involved in the process from conceptualising the websites, designing , development and deployment and followed it up with effective execution of a marketing strategy that is actually yielding results for us.”
– Jeanette Moore
Director of Operations & Sales at Mockingbird Properties

EDUCATION

  • Post Graduate Diploma in Management – IMT Ghaziabad
  • Certificate in Marketing Management – IIM Kolkata
  • Bachelor in Business Administration – Annamalai University
  • Bachelor In Hotel Management – IHM Calcutta

CONTACT