Jan 2, 2018 @ 2:35 pm in Digital Marketing by 0

8 Prominent Trends from Gartner’s CMO Spend Survey

As the year comes to an end, it’s the time for those surveys, trends and similar posts to crowd up the blogosphere and I thought let me do my bit too. Gartner recently released their CMO Spend Survey 2017-18 ; like any other Gartner report, it is extensive and takes quite some time to read but I did the hard work for you and here are the curated key trends and insights from the report for your easy consumption.


  • Growth in Marketing spend has stalled after three consecutive years of growth. In 2016, marketing spend was at its peak at 12.1% of company revenue, which came down to 11.3% in 2017
  • Martech Spend has fallen by 15%. CMO’s are reconsidering last year’s high spending commitment and how to manage technology effectively.
  • Two-Third of CMO’s plan to increase their spend on Digital Marketing, while traditional marketing faces budget cuts.
  • Over 50% of the overall marketing budget is spent on Services and Labor and CMOs are constantly struggling to balance between in-house and agency resources.


Oct 27, 2017 @ 4:51 pm in Paid Search, Google Adwords by 0

12 Powerful Ways to Reduce Adwords Spend, Lower CPC and Wasted Spend

To reduce Adwords spend, lower CPC and maximize the number of conversions – that’s the standard mandate for every Adwords consultant. The success of every Adwords campaign lies in meeting your campaign goals at the lowest possible costs.

The goals can be varied, but irrespective of the goal, the mandate for a professional Adwords consultant always remains the same – get as many conversions as possible at the lowest possible cost and often reduce Adwords spend . And rightly so.

When you have an unlimited budget ( which is never ;)), it is still relatively easy to generate leads. But delivering conversions at a minimal cost and keeping it that way requires some serious skill. You need to have a well thought out strategy. Continuously monitor your campaigns. optimize keywords, ads and be mindful of so many other nuances to make this happen.

Lower CPC Reduce Adwords Spend and Wastage


Whichever business you’re in, whatever may be your budget, there are some standard processes that can help you optimize your campaigns to reduce wasted spend on Adwords, lower your CPC and get better ROI. Here are 12 things you can do today to optimize your cost..


Oct 27, 2017 @ 4:28 pm in Email Marketing, Reviews by 0

GetResponse Review: A Robust & Affordable Email Marketing Tool

Whether you want to engage your clients with a weekly newsletter or use targeted campaigns to drive conversions or to nurture not-yet-ready-to-buy audience with drip campaigns – you need an efficient email marketing platform to ably complement your marketing strategy. There are hundreds of email marketing tools – from lightweight tools that could cost you a few hundred dollars per year to the all-in-one platforms that would bill you a few thousand dollars a month.

Over the years, as a marketer, I have come across many email marketing platforms, used a few of them and also reviewed some email marketing tools in this blog. Choosing the right email marketing tool that fits your needs and budgets definitely requires some effort. There are various factors that comes into play, the rule of thumb is to understand your requirements – what is the primary use, list size, third-party integrations, budget etc., and then pick one that best suits your needs.

I heard about GetResponse before but a friend of mine recommended it again a couple weeks back. He was impressed by its pricing and features. The list of features on their website, especially the one to set-up webinars and manage it from one place, the pricing etc., was tempting enough for me to get a free trial of the software.

Email Marketing Tool Get Response Reviews

Here’s my experience with GetResponse email marketing platform.


Oct 27, 2017 @ 4:39 pm in Paid Search, Reviews by 0

Instapage Review : A Comprehensive Landing Page Builder You Will Love

Landing pages are an essential part of most digital marketing campaigns and particularly for businesses investing into paid search, the success of campaigns are often highly dependent on landing pages. While conversion optimization takes the center stage in any landing page development, the ability to quickly create and test multiple landing pages is also a key challenge for most marketer.

While I have not been a big fan of landing page builders myself, the need to scale my campaigns quickly and create custom landing pages for each of my service offerings kind of pushed me to explore the options and glad that I did so.

I was looking at some of the leading landing page builders today – Instapage  is one that I tried long back and was not at all happy with the platform but then I read a few positive Instapage reviews again today and decided to give the platform a shot. Lo and behold, in less than 15 minutes I had a test landing page live on my site ( including 7-8 minutes I had to spend to figure out the WordPress Integration process).

instapage review

From whatever, I have seen so far Instapage looks like a must have a platform if you need landing pages  – it’s quick, efficient and has all the features required for an enterprise grade landing page builder. Here’s my review of Instapage –


Aug 12, 2017 @ 6:15 pm in SEO by 0

How to Track Google Algorithm Updates

It’s been pretty long that I wrote something on SEO, though this blog was started as a SEO blog long back on good old Blogspot ( seo-kolkata.blogspot.com – doesn’t exist anymore) . I entered the world of digital marketing with SEO and though this days I spent reasonably more time on Adwords and various other aspects of marketing, SEO has been with me like the unforgettable first love.

SEOs have always tried to keep track of Google algorithm updates, one of the most common question discussed in every SEO forum and blog is that when did google change its search algorithm.

Google algorithm updates


Jul 29, 2017 @ 6:21 pm in Paid Search, Google Adwords by 0

How to Stop Competitors from Clicking my Adwords Ads

While Adwords has been the most popular platform for businesses to advertise on the web, there are concerns that every advertiser has. Beyond improving campaign performance in the ever changing and highly competitive space, a common concern that many advertisers share is what if my competitors are clicking my adwords ads ? The savvy advertisers and particularly the ones with big pockets do have strong systems to identify such fraudulent clicks and also it is considerably difficult to make any difference to their campaign performance with a few competitor clicks here and there but for smaller advertisers it could be a bigger concern.I have specifically seen a lot of first time advertisers asking this questions – what if my competitor clicks my ads ? How can I stop competitors from clicking my adwords ?

While a mature advertiser or competitor would not resort to a tactic like clicking the competitor ads ( for the purpose of burning their budget, could do that to view your landing pages though).


Nov 28, 2017 @ 3:56 pm in SEO, Paid Search, Google Adwords, Reviews by 0

SEMrush Review : The Best Keyword Research Tool & More

SEMRush just won the US Search Awards 2017 Best SEO Software Suite!

I have been using SEMRush for years now and the tool have never failed to impress me. While I have thought about writing a SEMRush review multiple times, the myriad of features and functionalities covered by SEMRush made my lazy self felt like too much work to do. But finally now that I decided to write the review, this is going to be probably the most extensive review of SEMRush that you will ever read and to make it easier for my readers, I have broken down the review into specific sections covering each aspect of SEMRush and there are links for you to jump to those sections directly if you want to.

The best thing I like about SEMRush as a marketing professional is that while most of the features are centered around SEO & Adwords, it also covers various other aspects of digital marketing. Unlike most other tools that specialise in either SEO or Paid Search or Social media, SEMRush works like a swiss army knife and provides great value across all this.

While the review will provide a detailed understanding of the tool and how to use it best, nothing beats a first hand experience. You can always get started with a free trial of SEMRush.


Sep 16, 2017 @ 8:21 pm in Email Marketing, Reviews by 0

SendPulse Brings AI to Improve Email Marketing

Of all the digital marketing channels email marketing is probably one that has been there the longest and has always been a favorite of marketers both for driving revenue as well as for creating consistent brand recall. Technology has evolved over time and so did the way we approach marketing. E-commerce companies have been most successful when it comes to driving revenue through email marketing and availability of extensive consumer data, sophisticated segmentation and re-targeting mechanics makes email marketing all the more powerful. On the other end of the spectrum, B2B businesses have been using email marketing in different shapes and forms. While brand connect emails are common , most B2b businesses are investing significantly in sophisticated email automation systems for lead nurturing that can actually translate to measurable revenue. Read More >>

Nov 25, 2017 @ 5:17 pm in SEO, Google Adwords by 0

Why Google Adwords Keyword Planner is Not The Best Anymore ?

Google Adwords Keyword Planner is probably the first tool every SEO and search marketers turns to when they think about keyword research. While Google has been incredibly helpful in providing the tool, over the years we have also seen the tool evolve and unfortunately, it is becoming less and less helpful. It has often been discussed that the data shown in Google Adwords keyword tool is kind of skewed to push advertisers to spend more and its time we look for an alternative to Google Adwords keyword tool.

The latest update to the keyword planner they announced a month back, took that a level further where Google clearly discriminated against advertisers with low spend, providing them with only limited data in the keyword planner. Not just that, even for other advertisers, this “limited data” update can get triggered if you hit a certain threshold of daily searches for search volume data. Thought conveniently, Google has not specified what is the threshold number. Presumably, you can be a large spender and yet end up with limited search volume data. Read More >>

Apr 25, 2017 @ 5:55 pm in Paid Search, Google Adwords by 0

Google Adwords Character Limits for Expanded Ads & Best Practices

I typically do not post about standard changes in Google Adwords policies, rules and regulations as they are typically covered in details by Google and there is hardly any new value to add. However, Adwords character limits for ads have undergone recent changes with Google’s introduction of the Expanded Text Ads and this could have significant impact on how they impact your campaigns. So, first let’s address the basic questions –

What Are Google Adwords Character Limits for Ads

A standard Google ad has five elements – Headline : 25 Character, 2 Description Lines : 35 Characters each, Display URL can accept upto 255 characters though only 35 characters are shown and the Final URL. It is important that your Display URL domain is same as the domain for your Final URL.

What are Google Adwords Character Limits for Expanded Ads

For an expanded text ad Google Adwords character limit has increased by 47%. Two Headlines – 30 characters each, one Description Line : 80 Characters. There is no separate field for Display URL and it is extracted from the Final URL, though you can customize the path.