With zillions of content being posted on various social channels it is a serious pain for the users to separate signals from noise. On the other side of the table, marketers are striving hard to ensure that there content doesn’t get lost in all the noise and is visible to their target audience. Adding to these woe, social platforms like Facebook are limiting organic reach of your content, forcing marketers to adopt paid channels to ensure enhanced visibility of their content.
Google has been going out of their way to promote Google Plus though the platform never gained as much traction as they would have liked it to. However, things could now change with the + Post Ads. To put it simply Google now gives you an option to use your Google Plus posts as advertisements on their Display Ad Network. The best part however, is that +Post Ads are not displayed in Google Plus stream but on relevant websites in Google’s Display Network, which basically means with + Post Ads, your content is no longer limited to the Google Plus audience but would have a much broader reach encompassing millions of sites in Google’s Display Network.