21.03.2014 in Digital Marketing by 0

Selective Tweets from AdTech India

Tweets from AdTech

  • Asians r rebuilding internet. Cricket searches surpass baseball. Google at #adtechin. pic.twitter.com/nRCfRTXL3a – @deepalinaair
  • Asian developers lead Google play for app revenues! @ktemsamani #adtechIN – @Naina
  • WOOHOO!!! By end of #2014 #india will have more #Internet users than #US @adtechindia #adtechin -@kushalsanghvi
  • #India has the widest gender gap in the digital ecosystem compared to anywhere in the world #adtechIN – @Amit_tripathis
  • The fight is about 3 billion mobile phones, 2 billion television sets, 1 billion PCs, the answer is out!! @adtechindia #adtechIN – @kushalshanghvi
  • This will be the future, “wearable barcodes” #adtechIN Shiv clearly believes this is where the world is headed. pic.twitter.com/YKbdMHHYZ6 – @rammohantweets
  • Clients should make friends with the folks @ their agencies to achieve success. Sam Singh, @GSK #adtechIN – @tweetStrategic
  • 55% of affluent Indians access the internet on mobile at least once per hour. #adtechIN – @Naina
  • As per BBC, 55% of affluent Indians access the internet (news?) on mobile at least once per hour. #adtechIN – @Vishal1Mehra
  • 50% time spent on mobile is work related usage. #adtechIN – @naina
  • Device in your pocket or hand right now is your primary device of work yeilding max productivity #adtechIN says Tom VP Strategy BBC – @Nehaagarwal85
  • 31% of the consumers prefer mobile devices to desktops. 56% in case of India – @TomKBowman #adtechIN – @ARMDigital
  • @TomKBowman from bbc and Shivakumar from @PepsiIndia agree. Desktop is dead #adtechIN – @iwjdb
  • Brand mobile advertising is effective for all, but most significantly for affluent consumers. @TomKBowman #adtechIN – @Naina
  • Mr. @TomKBowman, VP, BBC, says “46% of affluent’s who use their phones for business spend over 50% of their time on the internet” #adtechIN -@AdtechIndia
  • If you have a brand which wants to target affluent customers (who doesn’t), you need to get on mobile now #adtechin pic.twitter.com/AXBHKV4lfj – @vishal1mehra
  • #mobile advertising 4 times more effective than desktop, amongst affluent consumers – Tom Bowman, BBC, #adtechin – @Aparna1420
  • @nehaagarwal85: Neilson planning to come up with metrics to evaluate TV & Digital together! Interesting! #adtechIN“courtesy bluefins tech – @thapargaurav
  • By 2023 indian ecommerce industry should be $56bn currently at $16bn says #RaghuVenkatraman head digital #Nielson #adtechIN -@Nehaagarwal85
  • The average Indian online shopper is a 34 year South Indian male :) per Raghu @adtechindia #adtechIN but hope for women! – @Reet_tweet
  • 40% of new online shoppers are women. In India. @cacophonix1984 #adtechIN -@naina
  • 67% online shoppers shop at least once a month – Neilsen #adtechIn – @Bokul
  • 44% online shoppers in India buy from the apparel & footwear category. @cacophonix1984 #adtechIN – @Naina
  • Tech Travel Fashion are leaders categories in the ecommerce industry #adtechIN #RaghuVenkatraman @Nielsen -@NehaAgarwal85
  • 20 to 25 percent of ecommerce transactions happen from mobile devices in india – Raghu V from @NielsenIndia #adtechIN – @ShilpiDPathak
  • 30% of all conversations about e-commerce happen in Tier 2 and 3 cities in India. #adtechIN – @AnkitaAshesh
  • 21% users look for brand or purchase the product on mobile devices ” #adtechIN @adtechindia -@Logic_digital
  • Engagement on Social media impacts sales of category on Ecommerce immensely & #flipkart leads engagement says #Raghu @Nielsen #adtechIN -@Nehaagarwal85
  • @Flipkart engages most audience, @amazon has the highest positive sentiments. Industry Insights based on #BigData! #adtechIN – @Adtechindia
  • On average, Indians spend 2.5 hours per day on their smartphone. @cacophonix1984 #adtechIN -@naina
  • Flipkart is most accessed mobile shopping app, followed by snapdeal, eBay, Amazon, olx, quikr. – Nielsen #adtechIn -@Bokul
  • #adtechin Apps usgae is higher than m. websites says Raghu from Nielson.. why isnt Google showing apps in search results first? Google? – @psmahajan
  • Content should never be truly branded if you want it to fly high #AdtechIn – @ShilpiDPathak
  • Content marketing is not a user manual of the cloud,it’s like building bridges across multiple touch points.”Says,@priyajayaraman #adtechIN – @adtechindia
  • Listen to your customers, Talk Later! A mantra every brand should follow”, do you agree with @priyajayaraman over this? #adtechIN – @adtechindia
  • #Content is the language of the people today as it’s happening #AdtechIn – @ShilpiDPathak
  • Content doesn’t always mean to start a conversation. It’s a lot about being a part of it.”Says, @priyajayaraman, Your views? #adtechIN -Adtechindia
  • #adtechIN @adtechindia Video Marketing would be the clear focus for 2014, however it is yet be exploited. Its more of TV on digital now. – @maruti_indoria
  • You cannot just create and upload content, it is also about spending some money to make it reach says #Archana VP Media Airtel #adtechIN – @nehaAgarwal85
  • Whom will brands choose to create videos Shekhar Kapur or Ogilvy? @kushalsanghvi is pointing some interesting questions! #adtechIN -@swapdp
  • Publishers are becoming brands in India – Mr. Bird (Savoo) #adtechIN @adtechindia -@logic_digital
  • Your content gotta be in the ‘popular culture’ – Atit, HUL #adtechIn -@aakancksha
  • #adtechin #ContentMarketing #Conversations #Engagement #Objectives all three are important for creating #greatcontent – @mohitjo
  • Getting the right content is easy but it’ll only work if you get the right distribution via Atit Mehta, Unilever #adtechIN – @sanchitajohri
  • Video content production is easy, biggest challenge is distribution #adtechin -@denharsh
  • Content should be more #conversational rather than #promotional. #adtechIN – @tweetStrategic
  • Should you use UGC as part of strategy @kushalsanghvi asks #Atit head media Unilever answers yes but there are challenge in that #adtechIN – @NehaAgarwal85
  • Will we have OVC/IVC rather than TVC soon #bishwajit VW says Yes #Archana #reliance says No bec of internet penetration #adtechIN – @nehaagarwal85
  • I think brands are still not able to use # usergeneratedcontent for their benefit . They are just sitting on the gold mine . #AdtechIn -@ShilpiDPathak
  • These #MischievousCookie from @Oreo @OreoIndia are so kool with sensor motor setup. Check it out #AdtechIN https://vine.co/v/MMZhDO3Dtbe – @honeytech
  • Critical, Relevancy and Contextual- three pillar of good content and shall not be missed out! @Sanjay_Tripathy, Head, @HDFCLIFE #adtechIN – @adtechindia
  • U don’t need large marketing teams, u need agencies with strong content capabilities… @Sanjay_Tripathy #adtechIN – @Amit_Tripathis
  • “If your engagement ratio is getting higher, your customer is getting educated about your product”,Says, @Sanjay_Tripathy at #adtechIN – @adtechindia
  • Start with content. Move to engagement. Business vl come. Starting with Commerce on Social is recipe for failure @Sanjay_Tripathy #adtechIN -@Amit_Tripathis
  • Nobody is bothered about measuring analytics on TV. Should be within industry practices to include them in the pitch!” Atit Mehta #adtechIN – @Adtechindia
  • Video marketing in regional languages will accelerate the video spending for big companies ” : Atit Mehta #adtechIN @adtechindia – @logic_digital
  • Consumer is the King as well as the Queen and she has a voice now!” states Atit Mehta, Unilever at #adtechIN – @adtechindia
  • Content helps you build brands, thats how brand gets visibility.” says, Mr. Samar Verma, CEO & Founder, Fork Media #adtechIN – @adtechindia
27.02.2014 in Social Media by 2

This Guy Read About ClickBait and You Wont Believe What He Did Next

Seriously marketers come up with one trick after the other and the unsuspecting users fall prey to it. I have been observing the irresistibly click-able articles on my time line for last couple weeks and spending some good time on sites like Viral Nova and Upworthy. I knew about optimizing content for clicks, however it is only after reading this Econsultancy report on Click Bait and few other I realized the elaborate plan that goes behind it

So what did I do ?

Why this image ? Because I liked it and I felt the apparent mismatch between the headline and the photo might make readers even more curious to click.

Why this image ? Because I liked it and I felt the apparent mismatch between the headline and the photo might make readers even more curious to click.The image has been taken from runawayjuno.com

Though most of the time I like to post quality content on my blog, I just thought of trying out the clickbait trick here on this post and see how many people actually clicks. Does clickbait work for marketing blogs ? Well, will know after a week! You can bookmark this post as I plan to update the post after a week and again after a month with the number of visits it received in all.

If you are feeling bad about reading this post ( feeling tricked?), consider that this is just an experiment and your participation is appreciated. Also, there’s plenty of good quality articles in this blog on different subjects like SEO, Adwords, Email Marketing, Social Media etc.

Please feel free to share your thoughts and comments below.

16.02.2014 in SEO by 0

SEO- 2014 and Beyond – my presentation from Digital Marketing Summit

This last Saturday, 15th Feb, 2014 we had the second edition of Digital Marketing Summit in Hyderabad. I was invited as a speaker and my topic for the day was “SEO – 2014 and Beyond”. Some usual faces and many unknown, but overall it was a good day talking to people from the industry and also a lot of small businesses looking to leverage digital marketing. For those of you interested , given below is a copy of my presentation from the summit, showcasing some of the trends that are bound to affect SEO in 2014 and the days to come.

04.02.2014 in Digital Marketing, SEO by 0

Isn’t Online Audience Optimization ( OAO ) Just Another Acronym for Good SEO ?

I typically avoid those “SEO is Dead” articles that keeps floating up in the social feeds on and off, however, recently one of them caught my attention with the mention of  “Long Live OAO”.  “Wow! Another shiny new acronym to throw around in every conversation”, I thought and went on to read it. And of course I didn’t want to be left out on the latest digital marketing trend that is supposedly going to replace SEO.

So I read on and here is a summary of what I found….

What is Online Audience Optimization ( OAO)

The term OAO seems to have been coined by Linda Ruth ( sorry, I never heard of her before). As per her article, OAO is “search and engagement optimization expressly designed for publishers”. It is a way to use social media, mobile apps and your website content in a way that is useful and accessible to users and not just to search engines. It also deals with how to maximize the transactions from your website visitors.

online audience optimization

Tips for Online Audience Optimization

In one of her other articles, she provides some tips for OAO, which to summarize are as follows :

  1. Focus on the brand
  2. Be consistent and clear about your strategy and purpose
  3. Cast a wide net ( referring to target audience)
  4. At the same time cast a targeted net ( referring to target audience)
  5. Encourage audience participation
  6. Employ engagement mechanics and gamification techniques
  7. Integrate your mobile strategy
  8. Don’t obsess about keyword density
  9. De-emphasize meta tagging

However, I was completely dumbfounded by her claim “OAO also adds the element of branding to SEO. SEO can use any keyword, any search term, to entice traffic to a site. Is the anchor text appropriate to the publisher’s brand? Is the SEO work done throughout the content sharing and social media world consistent in brand and message? These are concerns, ignored by SEO, embraced by OAO.”

Seriously?? I have no idea why would a SEO, who is worth is salt ignore those points.

Read More >>

03.11.2013 in Link Building by 0

Backlink XXX Review Part 2 -From My Personal Experience

A couple months back I posted a review of Backlink XXX and did mention that I am using it personally and promised a follow up post. While it took me a little too long to do this posts due to other priorities but I finally had a chance to finish the core part of the Backlink XXX videos and thought will quickly put up this post based on my findings. They do have some bonus sections too, which I am yet to go through and will post an update on the same once I finish those. But for now..

After going through the entire content of Backlink XXX I have no doubt that this could be very useful for most SEO s , while most of the link building techniques shown in Backlink XXX are probably known to advanced and Senior SEO guys, there is a lot more than just link building techniques in BacklinkXXX. People who are relatively new to the SEO space would definitely find the techniques extremely useful and easy to implement but as mentioned there is also a lot of take away for many experienced SEO guys.

The way the whole content in Backlink XXX is laid out is extremely well planned and creates a step by step approach that experienced or otherwise, anybody can follow. It is very detailed and shows ( yes the content has tons of videos ) exactly how they are implementing the link building techniques.

Read More >>

23.10.2013 in Analytics, Google analytics by 0

Got my Google Analytics Certification

Came across the certification course on Google Analytics offered by Google Analytics Academy in Facebook and decided to take a look. The course consists of 6 different units with multiple videos within each of them followed by a final exam. Though the course is pretty well designed and covers most of the aspects of Google analytics, I watched a couple of videos randomly from the various lessons and there was not much new for me. So I decided to jump to the exam directly and Voila ! 10 Minutes later I got my Certification in Digital Analytics Fundamentals from Google Analytics Academy.

Google Analytics Certified Consultant

Now I am Google Analytics Certified :)

Not that I think this certificate means much given the ease of the exam, no entry barrier as well as the short nature of the course but then it always feels good to see a nice certificate and especially when it comes from Google.

29.09.2013 in Digital Marketing by 0

My Content Marketing Presentation at Digital Marketing Summit Hyderabad

iDoneSEO a 2000 people strong Facebook community organized a Digital Marketing Summit today in Hyderabad and fortunately I was invited to be a speaker. It was a nice crowd to present to and while I was expecting a lot of digital marketers in a conference like this, a sizable amount of small businesses turned up too. It was really refreshing to see businesses that have always been so attuned to offline marketing are now seriously considering digital as their marketing channel of preference.

My topic for the presentation was Content Marketing : The Magic Wand of Inbound Marketing, where I tried to convey the importance of content centric marketing strategies, the various forms and usage of content and how a well planned content strategy can actually help take a Prospect to Lead to Opportunities. Also the presentation has a content marketing case study, based on an infographic by [x]cube LABS .

Will very soon post some pictures from the digital marketing conference but till then.. here is a little modified version of my presentation :


Content Marketing : Magic Wand of Inbound Marketing by Saptarshi Roy Chaudhury

Presented at Digital Marketing Summit, Hyderabad.

20.09.2013 in Analytics, Conversion Optimization, SEO by 1

How to Optimize Your Thank You Page Design to Increase User Engagement

We all run our marketing campaigns with certain objectives – we want users to buy our products, fill up a lead form, download our white papers, subscribe to our feed or do some other action that fits into our business objective. The moment a user takes the necessary action, we try to play the courteous host and show him a Thank You message. How many of you have actually spent time thinking how your thank you page design impacts your user?

Trust me, it does!

This is one of the most neglected areas in user experience optimization and in most cases people don’t pay much heed to the thank you page and in the process loses tons of opportunity! E-commerce industry is an exception as most e-commerce websites follow up their thank you pages with complementary products and special offers trying to up sell.

Thank You Page Design

Optimize thank you page design to increase user engagement.

This attitude of negligence mainly stems from the facts..

  1. The user has already converted (your business objective fulfilled) – why do you care anymore? You assume he is going to leave your website at this point.
  2. Thank you pages are mostly dynamically generated and hidden from the search engines, so there is no SEO benefit to it.

What you fail to see in this case are..

Read More >>

14.08.2013 in Link Building, SEO by 0

Backlink XXX Review – I am Trying it Personally

With Penguin hitting hard, the biggest issue that SEO s are trying to cope with is link building. On one hand you need to disavow your bad links ( if you have any) and on the other hand you need to earn high quality links. While the first option is manageable, the second one is extremely difficult. Going by all the principles laid out by Google, “Link Building” is now obsolete, all that exists is “link earning”. Definitely, that’s the best way to go but we all know how difficult it could be.

Google also says that you should not be over optimizing on anchor texts – your link anchors should be distributed across various keyword variations as well as regular text like your brand name or just “click here”. While the average web masters are trying their best to live by this directives, a recent study of 2013 Search Engine Ranking Factors at SEOMOZ ( Now MOZ), shows in an analysis of Top 50 search engine results across a wide range of keywords that partial match anchor text and exact match anchor text are getting decent traction. On the contrary, the survey part of the same study shows that the SEOs believe they are better off with an organic distribution of anchor text.

Now with all this confusion around link building every SEO is looking for what works best, a proven method, and I am no exception. While my clients have been getting pretty good results through my content marketing based link building, I am always in hunt for new options and one such hunts lead me to Backlink XXX .

I have come across hundreds of different backlink programs but was never bothered as most of them are bogus but the reason Backlink XXX got my attention, is because it comes from Viperchill. Viperchill (Glen) is a very well known and respected name in the SEO industry, with enough proven results and references and I thought it is definitely worth the time to give it a read. The whole program was explained in a single video very effectively. After reading some more of Backlink XXX reviews  I was curious – the main reason being they are refreshingly honest about the whole link building situation in the industry. Also the program includes a bunch of case studies that shows exactly how and from where they built the links and what results were achieved with those links. The program mentioned about few very well known bloggers and marketers who have used the program to be successful. The Backlink XXX program was also priced very reasonably ( compared to most others that burns a hole in your pocket) with a 60 days money back guarantee. After going through the whole write up and the video, I was convinced that it is definitely worth a try.

BackLInk XXX Review

While I have not explored the whole Backlink XXX program yet but just the first two video modules I have already started to like it.  The main reason being, they start with the very basic right from keyword research, doesn’t beat around the bushes and teaches the fundamental principles that are extremely crucial for a SEO to learn and understand. Also, while text lessons are great and there are plenty of them, each section has a video and videos are way better for learning. I am sure as I digg deeper into the lessons, it would be more interesting and we will have more actionable points for developing backlinks that work.

This is an introductory post on my journey with Backlink XXX and doesn’t offer a detailed review , I will be making another much more detailed post may be in a month’s time which will be a more detailed review of Backlink XXX, talking about the different chapters / modules of the program as well as how I applied it to my website and the results achieved. I am sure that will be way more interesting that this one.

If you want to check out the Backlink XXX program, you can find it here.

04.07.2013 in Jobs by 0

Social Media Specialist Job in Bangalore

Organization : Make A Difference ( MAD )
Job Title: Social Media Specialistclick-here-to-apply-now
Location: Bangalore
Employment Type: Full-time
Reporting to: PR Head

About Make A Difference ( MAD )

MAD-Social-Media-Job-BangaloreMake A Difference (MAD) is a platform that empowers youth to become change leaders who drive positive impact and create self-sustaining communities. We are committed to provide equal opportunities for all children and our vision is that some day every child can learn and pursue their passion.

MAD is based in Bangalore, India and operating in 23 cities across the country. Today it is one of India’s largest youth volunteer networks. 1800 volunteers participate in our projects and work with over 4000 children in 80 centres.

Our projects aim to provide a positive learning ecosystem for children in order for them to regain confidence and start believing in themselves. We currently run an English Teaching, Library, Career Awareness and Personality Development Program.

Read More >>