Lijit – This Guys Are Different !
Not sure how many of you have already heard of Lijit or tried using it but for those who have not, here’s an introduction. Over the last few years we have seen the rise of numerous Web 2.0 products and services while some of them went on to be very big some just disappeared. Though Lijit has not become very big yet, I think they really have the potential to be and I simply love the product.
Lijit is actually much more than just another search feature. It is common human nature that when we need to find some information we ask our friends or sources they trust. Lijit just creates a web version of this process and when a visitor does a search on Lijit, it shows results from your trusted sources that include blog posts, bookmarks, photos & videos, your friends in social networks etc. So you are basically serving a much more useful search result to your visitors through Lijit than just a few blog posts.
I was really happy about the functionality of Lijit but there was more to come. I have never seen a company that offers such a fantastic free product and then actively follows up with the users to find their feedback and help them as required – and these guys at Lijit does just that!
The other day I received an email from Jacqueline where she enquired about why I removed lijt from my blog and offered me help. They call themselves “Community catalyst” and I believe that’s the perfect designation for her work. We exchanged a few mails and I am sure if the Lijit team continues to proactively follow up with their users and foster such community feeling, there is every possibility that Lijit can be the next big thing.
To my limited understanding Web2.0 is all about people, all about both way communication and participation. The Lijit guys are doing just that – they are actively working to build the community and work with people to help spread this fantastic tool.
Honestly, I am highly impressed by the proactive, user/community focused approach that Lijit guys have adopted to make the product a success.
The only reason I removed Lijit from my blog was because I saw less number of people were using it which I presume is because people are not yet familiar with the name and functionality of Lijit and having an option of Google search, people preferred it over Lijit. I have added it back now and if you are reading this post try using the Lijit search on my side bar, I am sure you will find it to be really cool.
If you want to get a Lijit bar for your blog you can do it at http://www.lijit.com/
And yes, Jacqueline and you guys at Lijit , if you are reading this.. thanks for the great work you are doing . Keep up the good work and feel free to contact me if there is something that I can do for you !