Competitor analysis is an integral part of any marketing campaign and coming from a Search Marketing background I can vouch for how effective it could be to analyse your competitor’s campaigns using tools like SEMRush, Spyfu etc. It is also quite common while creating a new website to review your competitor websites and understand their strengths and weaknesses, so that you can carefully utilise / avoid those in your design. However, it is often a problem when your client is head over heels for some web site design he has seen on the web and wants you to copy it. From a designer’s perspective, while it might not be so much of a problem ( though it substantially limits and undermines their creativity), from a marketing perspective this could often be more detrimental to your business than you would think of.
Linkedin has recently invited me to publish on their platform and my first article on Linkedin talks in depth on Why Copying your Competitor’s Website is a Bad Idea . Do leave your thoughts in the comments section.