Social Media Optimization – Two More Rules for SMO

Social Media Marketing has been doing the rounds amoung Internet marketers and Rohit Bhargava of Ogilvy Public Relations has given it a kick start with his 5 Rules of Social Media Optimization (SMO)

He has lucidly explained the concept as

“The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”

Further contributions to the list of 5 rules was done by

Jeremiah Owyang – Rules of Social Media Optimization
Cameron Olthuis – Introduction to Social Media Optimization
Loren Baker – Social Media Optimization : 13 Rules of SMO
Lee Odden – New Rules for Social Media Optimization

Here’s a brief list of all the rules that we have got on Social Media Optimisation till now :

  1. Increase your linkability
  2. Make tagging and bookmarking easy
  3. Reward inbound links
  4. Help your content travel
  5. Encourage the mashup
  6. Be a User Resource, even if it doesn’t help you
  7. Reward helpful and valuable users
  8. Participate
  9. Know how to target your audience
  10. Create content
  11. Be real
  12. Don’t forget your roots, be humble
  13. Don’t be afraid to try new things, stay fresh
  14. Develop a SMO strategy
  15. Choose your SMO tactics wisely
  16. Make SMO part of your process and best practices

After reading through all these 16 rules in details, it inspired me to add the following two :

17) Encourage new participants : “Social media optimization” as the name suggests is a social process and as with any social process, it would be most beneficial and effective with increasing number of participants. Lee Odden sited,

“According to Hans Peter Brondmo of Plum during the SES San Jose session “Marketing with Social Media“, 1% of those involved with social media are creating content, 10% will enrich that content and 90% will consume it.”

Now the 10% enriching the content and the 90% consuming it are actually depending on the 1% who are creating the content.So if the existing participants in this process can encourage each other to take up the role of “content creator” or atleast secondary contributors ( who enrich the content) this will inturn increase the total numberof participants in the social media optimization process making it more effective for everyone involved with it.

18) SMO should be a continuous process : For any company to actually benefit from SMO, they should make it a continuous process. While we all understand that SMO is most effective in creating buzz, we need to understand that these buzz that is created has a particular life cycle and is bound to die out at a certain point of time.In order to sustain this buzz we need to continuously fuel it with more linkable contents, more participation and application of the priniciples explained in the previous rules.

just my 2 cents 🙂

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Check out the About SRC Page for more details about Saptarshi Roy Chaudhury.

10 Comments to “Social Media Optimization – Two More Rules for SMO”

  1. TopRank says:

    Those are great additions! With out more participants, a SMO initiative will never grow. I think the idea of best practices and continuous process are very similar.


  2. Anonymous says:

    great post ! probably this is the future of web marketing – a very democratic approach, expected to have the best results.

    keep up the good work


  3. prince says:

    Have you seen the new India search engine
    http://www.ByIndia.comthey added all the cool featurw of popular productslike MySpace,YouTube, Ebay,craigslist,etc.all for free to use and specifically for India.Anyone else try this yet? First to Blend Search,Social Network,Video Sharing and Auctions Into One Seamless Product for Indian Internet Users.

  4. Anonymous says:

    Really enjoyable blog. Check out my site sometime: SEO Elite Review

  5. ankurindia says:

    its very informative

  6. Anil says:

    Your Post on SMO is nice but our expectation is more than this whenever using SMO trick for website promotion.

    Anil Kumar Singh

  7. How can you get traffic form Social Media Optimization?

    To find out visit
    Social Media Optimization

    Great post!
    Keep up the good work.

    Ryan Bessling

  8. aasmi says:

    Social media optimization

    In the last few years search engine has become an important tool for online
    business but now a day’s Social media optimization is most popular techniques to promote products and services in the market by the mediums of social media book

    Search engine optimization techniques can be broadly classified into two Categories: on-page optimization and off-page optimization, these techniques are very helpful for improving traffics for a website.

    Some point should be included in social media optimization

    • Know how to target your audience
    • create content
    • create a SMO strategy
    • Book marking and tagging
    • increase your link ability
    • SMO should be a continuous process

    Some of the popular social book marking sites
    * blue dot
    * bookmarksync
    * citeulike
    * connotea
    * digg
    * diigo
    * furl
    * linkwad
    * ma.gnolia
    * my web
    * mixx
    * netvouz
    * newsvine
    * reddit
    * simpy
    * sitebar
    * stumbleupon

  9. Excellent Post and thank you for sharing. Its true that social media optimization is great way to generate the website traffic. I am going to bookmarked this page on delicious and share with my friends.

  10. Great post Saptarshi!

    The basic rules for SMO you have mentioned are really very useful to implement. SMO serves to be the best platform for intertwining the business skill within you at its best with low cost.

    Thanks for sharing..

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